29-07-2018 08:07 AM

The Samsung’s new Galaxy S9 has attracted worldwide attention since its March launch. Also, it is known that out-of-home campaign plays an integral role in driving sales as well as targeting customers. With tough competition from newer brands as well as massive brand Apple, it comes as no surprise that imminent steps are taken to [Read More]

DOOH28-07-2018 08:07 AM

Digital out-of-home (DOOH) has evolved over time. The invention of new technologies as well as progression of the existing one has transformed out-of-home advertising. Scroll down to learn about the future trends in Digital out-of-home. More screens in more locations:  DOOH is increasing rapidly with time, aided by decreasing prices for LCD and LED display [Read More]

Interactive OOH Campaign24-07-2018 10:07 AM

Ben & Jerry’s, is the world-famous American company that manufactures ice cream, frozen yogurt, and sorbet. The company was founded in 1978 in Burlington, Vermont, and sold to Anglo-Dutch conglomerate Unilever in the year 2000. Recently, Unilever Singapore has launched a interactive OOH campaign Ben & Jerry’s. The interactive screens placed strategically across Singapore are [Read More]

OOH Campaign23-07-2018 10:07 AM

Mini Australia launched a latest digital OOH campaign utilizing a combination of geographic and contextual data sets in order to deliver a more dynamically targeted content to consumers. The latest campaign, which has been developed in partnership with Vizeum Melbourne and Posterscope, will run across DOOH sites across the country. It will utilise specific data [Read More]

Netflix India11-07-2018 08:07 AM

Netflix India which has turned into a popular online streaming platform is set to launch its first original series in the country. The series named Sacred Games is based on Vikram Chandra’s novel and stars famous actors such as Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte. The eight-part series created by filmmaker Anurag Kashyap [Read More]

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