Green Printing Made Easier by Walki Group
Out-of-Home is an important medium for brands to make consumers aware of their product. Also, for years heavyweight PVC-based billboards and banners are being used for the same. It is a known fact that PVC poses environmental risks as the manufacturing process releases harmful fumes. Moreover, the major problem is the disposal of PVC as [Read More]13-04-2019 09:04 AM
Four Reasons Why Airport Advertising Works!
The airport has an environment like no other, it is a place where people are alert, excited, receptive, and where advertising is a part of the journey. OOH advertising needs to be positioned at the right place to create engagement, and airports are a perfect place to install billboards and put your brand out there. [Read More]13-04-2019 09:04 AM
Three Reasons Why Web Series are Using Billboards as a Marketing Tool!
Outdoor is one of the oldest advertising medium as well as the most effective one. The roads of metro cities such as Delhi, Mumbai & Bengaluru are lined up with various OOH billboards advertising different web series running on various online streaming platforms. Digital video streaming platforms such as Netflix, Amazon Prime and ZEE 5 [Read More]03-04-2019 01:04 PM
Five Points about Billboard Extensions Which Will help you Understand Them Better!
Out-of-home advertising is the most classical way of marketing. With people spending more and more time outside their homes due to work travel or being stuck in traffic, OOH has turned into a very effective medium of advertising. The recent innovations in billboards are driving sales by increasing engagement of passersby. Billboard extensions are an [Read More]29-07-2018 08:07 AM
How Samsung Advertised by Installing Massive Billboards at Different Locations across the World
The Samsung’s new Galaxy S9 has attracted worldwide attention since its March launch. Also, it is known that out-of-home campaign plays an integral role in driving sales as well as targeting customers. With tough competition from newer brands as well as massive brand Apple, it comes as no surprise that imminent steps are taken to [Read More]1 2 3 … 8 Next »