Airports are one of the most visited destinations. Therefore, it is imperative that this medium is used for advertising brands. Taking a cue, Absolut launched ‘Global Selfie’ campaign to celebrate its limited edition ‘Absolut World’ vodka. The innovative campaign lured travelers flying from Frankfurt and Singapore to a picture of themselves via Absolut.com/globalselfie. The selfie taken was asked to be submitted with name, age, and city and also asked to recommend places they love eating, drinking and having fun with their friends in their home city.
The insider travel tips and selfies are then displayed on screens in terminals with flights departing to the cities mentioned. For example, selfies recommending places in Singapore will be shown in terminals at Frankfurt airport only where there are outbound flights to Singapore. Later, the selfies were displayed against eclectic backdrops such as ‘Ready for Your Trip’, ‘Join our Global Selfie’ or ‘Unlock Local Hotspots’. They were then transformed into a photo collage. The campaign was carried on JCDecaux’s digital duty-free network across all four terminals at Singapore’s Changi Airport.
“As the first of its kind, we’re excited to launch this unique digital campaign with JCDecaux, using smart technology to add to the celebration of togetherness that surrounds the launch of Absolut World,” said Lisa McCann, brand director of Absolut at Pernod Ricard global travel retail.
“It is the ideal platform to defy the distances between us and carve out new connections across international borders while truly enhancing the travel experience.”