Delhi based Unidos Insta Print Pvt. Ltd, a leading designer and manufacturer of POP and POS displays, has designed and developed an instant alternative to PVC based promo tables and canopy booths which are hazardous and hitherto imported from China. The company has launched two innovative products, viz, recyclable, 30-Second Assembly Promotable and Instant Assembly Canopy Booth for outdoor advertising campaigns.
The 30-second Assembly Promo tables are good for those who want smaller options and Instant Assembly Canopy Booth is good for bigger size requirements, explains Soham Gujral, Innovator, Unidos Insta Print. These recyclable, Promotable and Canopy Booth for outdoor advertising campaigns are said to be cost-effective because of their patented folding system, flat shipping, and easy assembly mechanisms and can be used in promotions, events and exhibitions, promotions on beaches, highways, village field marketing, etc.
“Over the years, we have been noticing one major issue in using temporary marketing products such as promo tables and canopy booths which are hitherto imported from China. We found that these products are flimsy, low in strength, and are made using harmful PVCs. And most importantly these products are difficult to assemble. So, to tackle this problem, we have designed and launched two innovative products,” says Soham Gujral, adding, “These products are import substitute and are manufactured in-house using a 100% recyclable PP sheet.”
He adds: “We designed and created these recyclable, Promotable and Canopy Booth for outdoor advertising campaigns, based on the ready to accept buyers and not much effort was needed to penetrate the market. However, we are also aggressively promoting online since buyers are looking for such eco-friendly, recyclable products. We supply these products to big corporates, banks, FMCGs, Telecoms, Health Care companies. Usually, we accept bulk orders, but certainly, we cannot accept 1 or 5-10 piece orders.”
Revealing the company’s overall sales strategy for their newly launched products, Soham Gujral says: “So far our domestic and export ratio has been about 90:10 and we aim to reverse it to 90:10 export and domestic sales. We will compete with China. We have an inner urge to design and produce the best Make in India products and gain a name in the global market. We have already exported our products to Europe, North America, and another10 countries.”
He further reveals the company’s marketing strategy: “We do not have any dealer network. We believe in direct marketing and communication with our clients. We can design and make products as per their requirement and by while having dealers for our kind of products, there would be a communication gap between us and clients.”
Soham Gujral, Designated as the Innovator of the company, says: “I am the second generation entrepreneur. The credit for all the company’s innovative products goes to our entire team. We have separate teams for product structure design and creative works such as graphics design and printing.”
The company has complete state of the art production facilities including multiple printing processes. “To meet the diverse needs of the clients, we use offset, digital, screen printing, vinyl technologies, as per the quantity and type of products to be printed.”
Recalling the ‘dark days of the pandemic, Soham Gujral says: “There was some slowdown. But being an innovative company, we were quick to introduce Covid related products such as sanitization stands and Sales Counter Shields and exported to USA and Canada. And, in the absence of events and exhibitions, we had to rely on social media promotions. After our last participation in the Media Expo 2019 New Delhi, we now look forward to participating in future exhibitions to promote our innovative products.”
Established in 2001, Unidos Insta Print is a leading designer and manufacturer of high-quality POSM Displays including counter and floor displays, brochures, flyers, posters, and other retail merchandise. The company is said to have designed over 200 Innovative Products with 10 Patents and Trademarks.
The company’s Founder-Director, Rajeev Gujral’s philosophy has been to constantly innovate and to identify and fill the gaps in BTL marketing industry. “This is the philosophy which guides us and is the reason for our growth and success,” signs off Soham Gujral.