With an increase in the purchasing power of the urban common man today, tourism industry is banking on his aspirational dreams. Delhi – a metro city not only houses the urban chunk of the population but also is the gateway to Indian states for international tourists. Various states and countries like – Assam, Andhra Pradesh, Gujrat and China are promoting tourism on JCDecaux street furniture to target and invite the urban and influential audience in Delhi and the floating population.
JCDecaux is an ideal media in the OOH space for such aspirational campaigns like tourism, which demands a clutter free environment to communicate to an active minded population. JCDecaux networks catering to diverse audience provides an unmatched reach and frequency ensuring a continuous and consistent communication.
Networks help campaigns frequently intercept the commuters at different intervals and locations and penetrate into their progressive mind sets. Places like South Africa, France, Australia, Assam, Goa, Gujrat, Rajasthan, West Bengal etc. also have promoted tourism campaigns on JCDecaux Citylights in the past to gain traction.
“We are extremely happy that various States and Countries have chosenJCDecaux Street Furniture to promote their tourism campaigns. Such successful campaigns leverage this space for an effective communication to create an edge. JCDecaux Citylights provide them with the best-in-class clutter free media to reach and frequently communicate to the diverse audience in Delhi,” says Olivier Heroguelle, MD, JCDecaux India.
JCDecaux India is a leading out-of-home player in the market since it was established in 2006. The company is continuously committed to delivering the best & most advanced media solutions in Delhi (Street Furniture & Airport Express Line), Mumbai (Street Furniture), Chennai (Metro) & Bengaluru (Airport & The Collection Mall – UB City) to meet with the various customized needs.
The OOH giant’s continuously expanding portfolio consists of Airport, Airport Express Metro, Street Furniture, Bus Shelters, & Pole Mounted MUPIs making it the most diversified Out-of-Home network in India. “We have established a proven track record of open communication with our principal partners. We work closely with the government authorities to develop valuable services for them & also for the community,” says Heroguelle.
