It’s the time of festivities throughout the country. Starting from down south to up north, especially Delhi, where Diversity Integrates and brings people from all walks of life together. Brands from various categories are promoting their festive offers and greetings to the commuters on JCDecaux Street Furniture in Delhi.
This is a season of pleasant weather and celebratory mood amongst people, which triggers a shopping fiesta. A mass communication medium like JCDecaux Street Furniture holds the power to influence choices and purchase of the onlookers.
This also reflects that brands are upping their communication and ad-spends. Be it, the pitch battle between the ecommerce giants – Amazon and Flipkart; the sweet spot being taken by ITC FMCG products and Cadbury’s; be it jewelry brands such as PC Jewelers and Senco or Automobile brands racing up to win consumer hearts.
These brands have always been eager to increase their visibility and keep reiterating the communication already doing its rounds using various media tools. Delhi looks very attractive and dolled up and well-lit JCDecaux Street Furniture adds on to the glam quotient and also garners more eye balls.
“We are very happy that brands have been continuously placing their trust on our Media. This is due to our strategically located Citylights catering to the various segments which help the brands choose appropriate Networks in accordance to the brand’s communication strategy. JCDecaux Citylights are spread across the length and breadth of the city to deliver an unmatched reach and frequency,” says Olivier Heroguelle, MD – JCDecaux India.
About JCDecaux India
JCDecaux India is a leading out-of-home player in the market since it was established in 2006. We are continuously committed to delivering the best & most advanced media solutions in Delhi (Street Furniture & Airport Express Line), Mumbai (Street Furniture), Chennai (Metro) & Bengaluru (Airport & The Collection Mall – UB City) to meet with the various customized needs. Our continuously expanding portfolio consists of Airport, Airport Express Metro, Street Furniture, Bus Shelters, & Pole Mounted MUPIs making it the most diversified Out-of-Home network in India.
