Gone are the days when air conditioners were a luxury, over the years they have become an essential prerequisite for comforting general people in the scorching summer heat in Delhi. This season is no different, hovering at nearly 45°C, the temperature is yet again not a friend, thus bringing leading AC brands into the picture. Daikin, Hitachi, and Carrier Midea, are running brand recall campaigns in Delhi on JCDecaux Street Furniture.
Daikin has strategically chosen JCDecaux Traffic Network for effective reach and frequency which has leveraged the brand with exceptional presence in the city and help beat competition efficiently. Formats such as Bus Q Shelter, Seniors, Vending Kiosks and Public Utilities together form the Traffic Network, which confirms uniform distribution of the campaign across the major arterial and linking roads in Delhi.
While Daikin is being benefitted from the JCDecaux Traffic Network, Hitachi and Carrier Midea campaigns are pivoted for high visibility with strategically located CityLights spread across the length and breadth of the city. The innovation at Carrier Midea campaign showcasing a 3D structure of their products adds a subtle enhancement giving a visual delight to the people on-the-move in Delhi.
“Summers in Delhi cannot be comforted without air conditioners; they are high in demand and absolutely inevitable. Daikin, Hitachi, and Carrier Midea have chosen JCDecaux Media for better brand recall, wider reach, and enhanced visibility. Seeking potential customers, the strategically positioned CityLights of JCDecaux have helped hook commuters’ minds with these top AC brands,” says Olivier Heroguelle, MD, JCDecaux India.
