JCDecaux Street furniture have become the most apposite OOH medium for FMCG Brands this summer, extending convenience to the commuters on the go
With each passing day, the mercury levels are rising high and the hot summer heat leaves one thirsty, dehydrated, lethargic and fatigued. Delhiites are exploring different ways to stay cool this summer. The fast-paced living leaves very less time for pampering oneself with homemade summer drinks. The FMCG brands like Nimbooz, Fanta, Raw Praserry, Tropicana, Frooti, Mountain Dew, Pepsi & B-Natural are at the your disposal to relieve you from this stress. These brands are promoting themselves and their newly launched flavours on JCDecaux Street furniture.
Just as JCDecaux Street furniture extends convenience to the commuters on the go, everyone prefers an on-the-go drink too. With a wide range of Summer Drink variants available in the market and the increasing competition, JCDecaux Street Furniture catering to more than 16 million residents of Delhi, has become a favorite destination amongst these advertisers.
JCDecaux Citylights are spread across the length and breadth of the city. The vibrant advertisements on JCDecaux Street Furniture with dynamic colors spread throughout the city is a visual delight and drives the message instantly to the commuters and to the on-lookers. These brands aim at getting recognition and advertising on JCDecaux Street Furniture gives better visibility to the brand ensuring an effective reach, frequency and a successful brand recall.
“With the temperatures soring high, the competition amongst the Flavoured Summer Drink brands has also been on a rise. The brands ought to get better visibility. JCDecaux having over 3,000 strategically located Citylights spread across Delhi, ensures a unique reach and frequency. We are extremely happy that the Flavored Summer Drink brands have repeatedly trusted our media for a quality and effective communication. JCDecaux Media is not only an effective mass medium but also, aids in better brand recall,” says, Olivier Heroguelle, MD, JCDecaux India.
About JCDecaux India
JCDecaux India is a leading out-of-home player in the market since it was established in 2006. The company has committed to delivering the best & most advanced media solutions in Delhi (Street Furniture & Airport Express Line), Mumbai (Street Furniture), Chennai (Metro) & Bengaluru (Airport) to meet with the various customized needs. Our continuously expanding portfolio consists of Airport, Airport Express Metro, Street Furniture, Bus Shelters, & Pole Mounted MUPIs making it the most diversified Out-of-Home network in India.
