Spreading festive vibes on the streets of Delhi, the Prakash Purb campaign by Punjab state government augments nuances of positivity in the air
550th Prakash Purb, the birth anniversary of Sri Guru Nanak Dev & an important festival of our country is set to revel on November 12, 2019. Celebrated with high spirits & sheer joy, Punjab state government invites Delhi folks via an OOH campaign to share good vibes on this glorious occasion. Talking about OOH, DIPR Punjab chooses JCDecaux Street Furniture in Delhi to broadcast the event.
Leveraging JCDecaux citylights’ unmatched visibility & high frequency, the state government aims at reaching the masses for higher participation in memory of Sri Guru Nanak Dev at the illuminating celebration organized in Sultanpur Lodhi, Punjab.
State governments have chosen outdoor advertising as a lucrative medium to communicate with the common people in recent times. JCDecaux street furniture has witnessed a consistent increase in government campaigns lately, explaining the authorities’ believe in OOH as an engaging medium.
“Our association with JCDecaux for the announcement of the 550th Prakash Purb celebration has been a worthwhile journey. Every year the festival brings the masses together & unites them with a seemingly optimistic ambiance. We look forward to a celebration full of beans on this prestigious day,” says, Senu Duggal, DIP, Punjab.
“We have always appreciated campaigns that layer the city with merriment & with 550th Prakash Purb, we can see that happening. We are elated to be associated with this auspicious occasion & have Punjab state government’s trust in our media for the announcement of the grand celebration & many previous campaigns. JCDecaux street furniture is spread across the city, thus making any communication reaching the target audiences effectively,” says Raheel Amjad, Deputy MD, JCDecaux India.
About JCDecaux India
JCDecaux India is a leading out-of-home player in the market since it was established in 2006. It is continuously expanding portfolio which now consists of Airport, Airport Express Metro, Street Furniture, Bus Shelters & Pole Mounted MUPIs making it the most diversified Out-of-Home network in India. Over the years, JCDecaux has established a proven track record of open communication with its principal partners and works closely with the government authorities to develop valuable services for them & also for the community.
