Ever since the new-age entertainment platform – Over the Top Segment penetrated deeper in India, outdoor has been an active catalyst for its promotion. With these web series romancing the static & digital assets of the country, it’s not wrong to say OOH has become their favorite medium of advertising for the obvious reason of harvesting maximum eyeballs.
OTT promotions at the airport have been quite popular lately for its well-known reason of engaging passengers during their long dwell times. Many OTT brands have landed at KIAB (Kempegowda International Airport or the Bengaluru Airport) to broadcast the applauding web series & movies that recently went live on the various OTT apps stocking on everyone’s devices. JCDecaux, the world’s leading outdoor advertising company holds exclusive advertising rights for KIAB.
Sacred Games, the blockbuster series of Netflix is back with season 2 & its promotions are live at the immaculate media assets at the airport. Advertising on the newly installed LED Screen, digital MUPIs, suspended screens network spread across the departure & arrival at the airport, Netflix also broadcasted the start of the new season of “Stranger Things”. Along with this science fiction series, the media-service provider also promoted their new show ‘Typewriter’ on JCDecaux assets for enhanced visibility & exposure.
Amazon Prime’s Comicstaan, that gained immense popularity in its first season is here on KIAB to advertise the new season of the show. The strategically located JCDecaux media at the airport serves the brand’s requirement of impeccable targeting, which brings these channels repeatedly for touting their new shows every now & then.
Many other OTT channels such as Hotstar, Eros Now, MX Player & Zee 5 have also been active in advertising their original series on Bengaluru Airport.
Bengaluru, the Silicon Valley of India makes KIAB a hotspot for a dynamic audience. KIAB has the highest passenger growth rate amongst the top five airports in the country, catering over 29.5 million passengers annually. From business to leisure, travelers at the airport are looking for something to interest them while they wait for their flights.
“The time spent in the terminal at the airport, as we know gives travelers the space to explore & engage in their leisure time. While many like to shop, there is an audience in today’s time that likes to binge-watch their preferred shows online during their free time. Using this as an excellent opportunity, OTT brands have a keen interest in airport advertising to garner maximum viewership & add value to a subscriber’s entertainment,” says, Raheel Amjad, Deputy MD, JCDecaux India
