News Category: National
Tech-Startup Reinventing Vinyl Billboards With an Edge of Intelligence
Billboards are everywhere ranging from conventional vinyl billboards to flashy digital ones. We look at them and probably forget, however, how many of them out there are actually relevant. This gap is
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Digital OOH Making Slow and Steady Progress in India as per Experts
The expenditure on advertising in the outdoor media market, such as billboards and transit advertising is going to rise, clocking 15 per cent growth year on year. Out-of-home (OOH) medium has remained
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Fingerprint Increases Its Printing Expanse in Nagaland
Keeping in mind, the increase in demand for better printing quality in multiple preferences against time and necessity, the company Fingerprint: Design and Event has installed a range of pri
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HP announces design competition ‘Skyline 2050’ in India
In its initiative to envision city skyline of 2050, HP Inc. has announced Skyline 2050 – a competition by Designjet large format printers for practicing architects & structural engineers based i
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Publicis, a French Media Agency Obtains 100% Stake in Ecosys OOH
Publicis is a French media agency that has obtained 100% stake in the Mumbai-based digital out-of-home agency Ecosys OOH for an undisclosed amount. Ecosys was launched in 2015 and comes with data and
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Indian Print & Advertising Market Embraces Green Solutions
Media Expo Mumbai 2018 witnessed new markets in its 42nd edition that attracted increased business visitors from tier two and tier three cities adding to the total footfall. Massive personalised exh
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