News Category: National
Havells’ Wires On The Billboard
Havells India is best known for its ‘wires that don’t catch fire’ campaign. It started out with a complete 360 degree advertising strategy leveraging all forms of media. The company tried to t
READ MORE
HP Uses Media Expo to Showcase Its Large Format Strength
HP Inc. demonstrated the indoor and outdoor signage printing capabilities of its Latex printer portfolio at the Media Expo 2018. Visitors at HP’s booth could witness live demos of various Latex appl
READ MORE
Driving Santro to The Villages Through Billboards
Hyundai has decided to change its advertising strategy this time as it no longer wants to rope in brand ambassadors to power its advertising campaigns for Santro. It has now shifted its focus on massi
READ MORE
Honda’s New OOH Targets Youth Â
Honda City has been one of the most celebrated names in the sedan segment for over 20 years. Now, it has launched a campaign to attract young sedan buyers. The campaign – ‘Forget the Toys’ â
READ MORE
Canon Brings PIXMA Zone to India
In order to familiarise the consumers with various categories of inkjet printers, cartridges and photo media, Canon India has launched a PIXMA Zone for the first time in India. The zone will showcase
READ MORE
Times OOH Bags Two Airport Contracts
A leader in outdoor advertising, Times OOH has added more feathers in its cap. It has bagged two new contracts, one each in domestic and overseas. The first contract is for exclusive advertising right
READ MORE