News Category: International

eBay Begins Innovative DOOH Campaign for Spring Shoppers
eBay is a multinational e-commerce corporation based in San Jose, California that promotes consumer-to-consumer and business-to-consumer sales through its website. It is one of the most popular websit
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Tiertime Launches Three New 3D Printers
Tiertime is a famous Chinese 3D printer manufacturer, headquartered in Beijing. It is a pioneer in the country’s additive manufacturing market, becoming first with its UP BOX 3D printer and later wi
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Outfront Media Launches a Campaign on Mental Health Awareness
OUTFRONT Media Inc. recently launched a campaign in collaboration with the University of Michigan Counseling and Psychological Services, the Steven Schwartzberg Foundation, LOGIC, Glenn Close
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Out-of-Home Industry Invests $10m to Enhance Digital Audience Metrics
The out-of-home industry is going to invest $10 million to “revitalize” industry metrics in order to measure audiences for digital billboards more accurately. The metrics project will be carried o
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Hiscox Implements Digital OOH to Highlight Real-Time Cyber Attacks
Cyber attacks have become quite prevalent these days. With privacy invasion and data breach, it is one scary attack which can cause a lot of disasters. Hiscox’s ‘CyberLive’ deployed a real-time
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First-Ever Out-of-Home Advertising Campaign by The Body Shop in US
The popular cosmetic brand ‘The Body Shop’ launched an OOH campaign for the first time in US. They collaborated with Cruelty Free International and the campaign is aimed at calling for a global ba
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