Vivo Smartphone introduced the new S 1 DOOH campaign on TagTalk – A hyperlocal in-venue live customer engagement platform. A programmatic campaign was introduced to create a buzz as well as connect with millennial during peak hours.
The innovative digital OOH marketing gimmick went live in more than 200 popular pubs and cafes across big cities such as Delhi, Gurugram, Mumbai, Pune and Bengaluru.
The use of technology helped deliver and connect better with the youth. Vivo Smartphone used TagTalk’s content optimization tool to amplify content during peak hours pairing with Vivo Pro Kabaddi League 7 pm onwards.
After generating brand engagements in their previous campaigns, Vivo Smartphone once again created a buzz by integrating social media to drive engagements using TagTalk’s location-based photo sharing feature. S 1 social media campaign #ItsMyStyle went live across the network on Friendship Day enabling millennial to share their selfie on TagTalk using location-based Instagram.
Innovation has been an important factor for Vivo’s growth & TagTalk is one such platform which provides engagement with the right target audience at the same time.
This time the campaign was optimised further through programmatic and ensuring maximum impression while leveraging the recall through another property of Vivo, which is PKL. This further ensured the exponential impact and started a conversation with the key audience.
