Malls are meant to attract crowd and in order to do so they implement great marketing & advertising ideas. This was recently, seen in the Toronto mall when Toronto-based Eventscape was recently contracted to engineer to fabricate and install a 16.5 x 1.4-m (54 x 4.5-ft) custom art wall in order to decorate a new pedestrian mews area in one of the city’s shopping centers named The Shops at Don Mills. The art wall was created by direct-printing a graphic onto flat 1.2 x 2.4-m (4 x 8-ft) aluminum composite panels (ACPs), which were then cut with a computer numerical control (CNC) router. A V-groove was cut in the back of each panel to create a 90-degree ‘accordion fold’ before mounting them with steel fasteners onto a steel sub-frame.
The accordion fold is responsible for displaying two different views of the graffiti-resistant wall. This renders, pedestrian see an historical aerial photo of the Don Mills area from one side; from the other they can see text describing the site. The innovative and creative way of advertising not only engages the onlookers but also makes it appealing to them.
