The Maha Mumbai Metro Operation Corporation Ltd, Mumbai (A part of MMRDA) is reported to have awarded the experiential and advertising rights to Signpost India Pvt. Ltd. Signpost won the bid amid biddings from seven major national and international advertising companies. Signpost India has also bagged Advertising & Promotion rights at Chennai International Airport, Chennai.
The Mumbai Metro Rail Network station advertising Rights are for a tenure of 15 years. Metro Lines 7 and 2A connect the Western suburbs of the linear city through the upcoming 30 modern metro stations and cater to Andheri, Jogeshwari, Goregaon, Malad, Kandivali, Borivali, Dahisar, etc. Under the agreement, Signpost India will work for the growth of non-fare revenue, a key element for the sustainability of public transport, based on a fixed revenue along with a revenue share model.
As per online media reports, the project involves five interchanges in the Mumbai Metro Lines 7 and 2A. These lines pass through the major corporate headquarters of Businesses, IT parks, entertainment and shopping hubs, Malls, Bollywood Film City and production houses encircled by green zones like Sanjay Gandhi National Park, Aarey.
Media reports quoting Dipankar Chatterjee, Co-founder & Director, Signpost India Pvt Ltd, have mentioned that Signpost India will bring in global media formats and design ideal for such large-scale projects. The experiential engagement will be a key factor in connecting with commuters to make everyday inspirational and transform ordinary journeys into extraordinary experiences.
The Chennai International Airport is ranked 8th in the Global List for ‘On-Time Performance’ and among the top 6 busiest airports in the country. The canvas covers the entire terminal and circulating area of Chennai International Airport. Signpost India will assist in sustainable development and enhancing the digital and service capabilities of the airport by working closely with the Airport Authority of India (AAI) Chennai, to achieve both economic and social objectives. Signpost India will create a new digital experience, providing high-quality products and services to set up a space full of innovation and quality through its DOOH expertise.
Signpost India is an independent media company. Its designs and Installations maintain a variety of economical or no-cost services for the benefit of the people and commuters at transit points with skywalks, bus shelters, self-service bicycle systems, city information panels, digital innovations at airports and mobile charging terminals. The revenue from advertisements located in arterial routes, CBD & transit thoroughfares, offering brands maximum visibility, supports these distinguished offerings. Its innovations are helping perceive the vision of smart cities while providing the latest solutions to locals, visitors and advertisers.
In September 2021, Signpost India introduced India’s largest digital icons inspired by the globally acclaimed logistical chain of Mumbai Dabbawalas. Designed by Aspekt Office Denmark, the icons “The Tiffin Towers” celebrates the canvas larger than a tennis court. This synergized network offers brands with S.M.A.R.T. insights to captivate and gauge ROI with the canvas – first with (11.9m x 11.9m) and second (9.14m x 12.09m) screens with a 10mm pitch delivering powerful visual impact with dedicated creative content expertise to enrich the experience relevant to the environment. These Tiffin Towers are showcasing and engaging with its XL size at the busiest bottleneck stretch, heading to Chhatrapati Shivaji Maharaj International Airport terminals from central business district areas of Mumbai – the financial & entertainment capital of India is poised to switch on DOOH.
It may be noted that in February 2022, Signpost India Pvt. Ltd. along with its Promoters had signed a definitive Memorandum of Understanding with Pressman Advertising Ltd and its Promoters to join hands and pool their resources to create a larger entity, which will be mutually beneficial to all the stakeholders.
