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McDonald’s Spends Billions for Digital Signage & Kiosk Upgrade

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24-09-2018 06:09 AM International

McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries. According to reports, the corporation is spending $6 billion to re-invent over 6,000 stores across the U.S. with an agenda of transforming itself into an efficient brand.

 The renovations, which will affect stores in 20 states and the District of Columbia, include kiosk ordering, table service, digital menu boards and mobile pay and pick-up zones to fasten the delivery of orders and point heavily toward McDonald’s leadership faith in fast food’s developed future.

“Over 500 independently owned and operated McDonalds’s across Pennsylvania are important members of the communities in which they do business — from offering opportunities to local residents by offering restaurant jobs to supporting local community organizations,” Pennsylvania Restaurant & Lodging Association President and CEO John Longstreet said in a news release. “This $266 million investment by McDonald’s Corporation and franchisees will improve the restaurant experience for customers while also supporting local jobs.”

“This is an exciting time for McDonald’s and we’re proud to be investing nearly $126 million to provide a new experience, look and feel for guests at 170 McDonald’s locations across Washington State,” Washington State McDonald’s owner/operator, Alan Finkelstein, said in a news release. “We are also pleased that our modernization supports local architecture, engineering and construction jobs across the Evergreen State.”

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