McDonald’s, the famous fast food chain joined hands with JCDecaux Singapore. It will be the launch advertiser for the JCDecaux, island’s wide bus shelter networks. It will begin a long-term partnership with the fast food giant.
McDonalds’ campaign the wide reach of the launch advertiser package to highlight its four value offerings to audiences in residential estates, namely the “Grab & Go breakfast”, “Happy Sharing Box”, “McDelivery” and “Extra Value Meal”. Additionally, McDonald’s will continue ads on three panels in JCDecaux’s street side network from June, directing passers-by to the nearest McDonald’s outlets in Tampines, Hougang and Serangoon.
The bus shelter campaign consists of four different visuals on 400 six-sheet advertising faces, starting today, targeting ads according to audiences in the area. According to the statement,more launch advertisers are planned to come on board for bus shelter ads in other areas in the following weeks.
Basically, this initiates JCDecaux Singapore’s return to bus shelter advertising after clinching the seven-year bus shelter concession in February 2018. With JCDecaux it’s out of home offerings island wide, allowing it to cut across several platforms and complement existing platforms in malls, billboards and the airport.
“Furthermore, JCDecaux’s networks afford us the flexibility to direct our ads at targeted groups to deliver messages most relevant to our customers. It is the pervasiveness of these bus shelters that make the man in disputable choice for us to partner JCDecaux as the launch advertiser for the bus shelters.”
