With the advent of the development of new digital signage technology, a lot many brands are implementing its usage for their brands. Moreover, the expansion of signage applications has greatly changed the face of advertising in the retail industry. L’Oreal Group China set complete digitalization, including the expansion of online channels, implementation of digital marketing (i.e., advertisements on websites and social media), and introduction of digital signage digitalization strategy, as its development strategy. Previously, L’Oreal used conventional poster light boxes to market its brand image.
Also, L’Oreal used several digital signage displays to decorate an unsightly column at one of its brand counters. The video wall comprised of several signage displays which required the integration of multiple monitors. This eventually, highlighted & beautified the counter space, but also amplified brand image and message. Advantech DS-063, an ultra slim signage player which drives up to two FHD displays and DS-570 are both adopted depending on installation environment and conditions. Measuring a mere 19 mm thick, DS-063 is easily integrated into the counter. The compact fan-less system supports simultaneous dual Full-HD 1080P via HDMI and VGA interfaces, delivering a classy and beautiful visual experience.
Advantech industrial digital signage solutions were chosen BY L’Oreal for their digital signage deployment. In this project, Advantech and its System Integrator partner Shanghai Unicross worked along with each other to help L’Oreal deploy digital signage network in their headquarters and sales outs. “Industrial-grade features of Advantech products, such as their fan-less design, dust-resistant housing, and low noise operation, are particularly suitable for digital signage applications.” Jian Li, Marketing and Sales Director of Shanghai Unicross commented.
One of the most significant benefits of implementation of digital signage for the brand is the amplified ability to attract and engage the onlookers as well as customers. The implementation of digital signage makes it feasible for L’Oreal to promote its image as an inventive, fresh, energetic and technologically better brand than its competition. Moreover, with the use of digital signage the broadcasted content can be easily updated without any hassle.
