Daktronics was founded in 1968 as a USA-based manufacturing company. It has grown into the global leader in audiovisual systems and implementation with offices around the world. Recently, they teamed up with Al Arabia and the Arab External Advertising Company to supply new LED digital displays for their new “digital paintings for the street campaign in Riyadh, Saudi Arabia.
According to reports, more than 3,200 square meters of digital displays were delivered in January. “We had chosen Daktronics between different suppliers for their commitment, continued support and vast experience in the market,” said Al Arabia Advertising’s CEO Mohamd al Kheraji. “Their product matches with our needs for latest technology with unique technical features. It also offers a high-reliability performance to withstand the Saudi weather conditions and harsh environment. Daktronics has offered their latest A/C-free display technology which matches with our design and needs.”
The 3-in-1 SMD LED displays are available in three different sizes. Some measure 2.93 meters high by 4.02 meters wide, some measure 6.72 meters high by 5.76 meters wide and some measure 2.88 meters high by 3.84 meters wide. All displays feature 10-millimeter line spacing. The digital displays are known to render excellent image clarity and contrast to advertising and the digital paintings which will help enhance the beauty of the city.
The content for different advertising campaigns can be changed easily using digital technology without the need for field installation teams. There are also sensors to adjust brightness which change accordingly for optimum viewing as per the timing of the day.
“Arabia’s new display implementation has enhanced the quality and image of outdoor advertisements,” said Ahmad Dahmash, Daktronics regional manager. “It is a step forward in the future for smart city implantations, engagement and interactivity.”
