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Indian Print & Advertising Market Embraces Green Solutions

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14-05-2018 05:05 AM National

Media Expo Mumbai 2018 witnessed new markets in its 42nd edition that attracted increased business visitors from tier two and tier three cities adding to the total footfall. Massive personalised exhibition stalls, beautiful patterns created by high quality prints covering the show floor and aisles filled with serious business enquirers characterised the three days of the Show. The exhibition hosted 137 companies from countries like India, China, Korea and Taiwan. Covering 7,000 sqm of the show floor, this leading fair for print, signage and advertising solutions witnessed 12,222 business visitors, marking a 15% increase from its previous edition.

Talking about the new records set by this edition, Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holding Ltd shared, “Once again Media Expo has proved to be the most influential platform to source and showcase the best quality solutions for print, marketing and the advertising industry. I am happy to report another record breaking edition for Mumbai in 2018, with an increase in the number of exhibitors and visitors and the size of the show, but also our reach in attracting visitors from across the country, where we have successfully attracted many new business visitors from 2nd and 3rd tier cities to the show on all three days. Looking at the increase in the size of the show and the visitors, I am happy to say that Media Expo 2018 Mumbai has continued to go from strength to strength.”

The reduction of hazardous effects to the environment proved to be a key topic at the fair. Talks about banning flex in the Indian market and awareness on using eco-friendly products saw a lot of exhibitors focus on green alternatives to standard solutions. Smarth Bansal, Senior Product Manager, Colorjet India Ltd shared about the initiative his company took towards green solutions: “This year the theme for us is green printing. As there is a lot of discussion about banning the PVC flexes, we have come up with UV, eco-solvent and disperse printing that offers complete green solutions. We are thankful to Media Expo to help us showcase these solutions on a wonderful platform.” Other exhibitors who displayed green solutions were, Macart Equipment Pvt Ltd., Eco Signs, Monotech, Mstronics Smt Solutions, Aludecor Systems, Arrow Digital, to name a few.

An exhibition consistently lauded for being a comprehensive platform has garnered many loyal exhibitors and visitors through the years. Exhibitors and visitors both seemed satisfied with the response they received at this edition, as it covered key aspects like good leads, relevant discussions, exposure to new technologies, and green alternatives that will soon be the future. The next edition of Media Expo is scheduled to take place from 7–9 September in New Delhi.

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MEX Exhibitions Pvt. Ltd. is an international exhibition company with a strong presence of over four decades in the advertising industry, over 27 years in publishing & 20 years in exhibitions. The company has produced more than 100 market-leading trade exhibitions for various segments in addition to publishing various magazines & advertising trade directories of repute. Successful exhibitions are conducted all over India, Dubai, Singapore and Thailand.

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    MEX Exhibitions Pvt. Ltd.

    Address: 9 LGF, Sant Nagar, East of Kailash
    New Delhi-110065, India

    Tel: + 91-11-46464848

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