The Housing Infrastructure Development Corporation (Hidco) is planning to layout a master plan to generate revenue through outdoor media furniture and is mid-way into selecting the right consulting agency to deliver as per their expectations. They aspire to install high definition LED Display boards, backlit signage at various strategically chosen locations across the New Town area of Kolkata.
They are looking for such an agency that would conduct an effective survey of various popular public places and roads of the New Town area in order to find the most suitable spots for maximum visibility; good revenue generation, along with aesthetic beauty and safety parameters are their top most priorities.
With already 3 ongoing digital LED displays in the area HIDCO is aiming for something more aesthetically pleasing and most importantly, something that will coincide with the Green City Mission.
