The Global digital signage market is expected to reach USD 45.33 billion by 2030, as reported by ResearchAndMarkets. The creation and distribution of content with digital signage are effective promotional strategies for the enterprises, as they can reach out to a larger audience base. This is anticipated to spur the adoption of digitized marketing via signage across the corporate and hospitality sectors. Digital displays equipped with 4K technology have high demand as they offer enhanced, sharp images for displays.
The demand for advertising content with better sharpness and enhanced quality is fueling the adoption of digital signage. Moreover, the incorporation of LED-backlit panels has led to additional energy savings at a considerable level. Thus, the reduction in energy consumption due to the adoption of advanced technologies, such as LED, is luring enterprises to opt for digital signage.
Digital signage helps companies decrease their long-term operational costs by reducing the use of paper for advertising and frequent damages and changes that are associated with traditional marketing activities. Asia Pacific is estimated to be the fastest-growing regional market over the forecast period owing to factors, such as demand for a better viewing experience, the growing transportation sector, and decreasing prices of display panels.
LED digital signage dominated the global market in 2021 and accounted for the largest revenue share owing to the high demand on account of high-quality display offered by LEDs. Retail and transportation segments accounted for significant revenue shares in 2021 and are projected to expand further at steady CAGRs over the next nine years.
The healthcare sector has significant potential as hospitals have increasingly incorporated digital signage for numerous purposes, such as sharing important registration information, displaying notifications, and conveying wellness tips for improving patient health. The transparent LED screen segment is anticipated to exhibit significant growth owing to high demand on account of LED screens’ energy-efficient performance capabilities and emerging touchscreen displays with multi-touch technology. Interactive apps for kiosks and other digital signage products are projected to spur the growth of the software segment. The out-store segment is anticipated to witness considerable growth over the forecast period owing to the surging demand from out-store applications.
