The third in the sequence of Sign & POP World Webinar Series was Universal Products with its EcoSigns range of media. The Webinar was presided over by Dipen Mehta, the company’s director, who chose to be highly eco-friendly in his stance while addressing the attendees on Topic – Recyclable Media – An Alternative to PVC Flex. The complete session thus revolved around the benefits of using recyclable media, its superiority over PVC Flex and how EcoSigns is making its way amidst the highly-preferred PVC-Flex for its low cost and easy availability. He claimed that this is the first ever Indian innovation in the signage industry, which has made its mark across the world especially developed countries.
Universal Products has been manufacturing and supplying this eco-friendly solution named EcoSigns, a high-quality substrate which is fully recyclable as well as biodegradable, and can easily replace PVC bill boards, banners, standees, vehicle wraps, etc. He claimed to have the proof that EcoSigns doesn’t emit hazardous gases in its lifetime especially when it comes in contact with chemical like solvent ink, and hence, it is pretty safe for both people and environment.
The attendees found it pretty interesting to know that the printing quality on this material PE EcoSigns, which is equally compatible on solvent and eco solvent machines, is far better than any other substrate. The genuineness of this certified recyclable/bio-degradable product has caused a steady increase in the growth rate as new customers are being added every day. He also added that the company has so many variants available including Front-lit, Backlit, Block out and Pre-gummed (widely known as vinyl) materials.
Mehta, while addressing the queries of one of the attendees, informed that the Environment Ministry of India has passed policies for Solid Waste Management to ban all ‘one-time use plastic’ and non-recyclable materials. He added that under the policy, all other substrates currently available in the market to replace PVC Flex have to provide certificates of recyclability as even for those substrates, the base material is plastic or coated one, although it might be PVC-free. It is, therefore, up to us to decide what we want for our generations to come! The scope of PE EcoSigns is high as this is 100% recyclable and biodegradable, as certified by government authorised laboratories.
His presentation followed a good interactive session wherein he took the queries of most of the attendees. In a little more than an hour-long session, Mehta was happily tackling each one of the attendees by addressing their individual concerns on the usage, applicability and lifecycle of EcoSigns as media. Overall, he loved interacting with industry peers to such an expanded number, taking specific questions and offering them valuable solutions. It was, as expected, proved to be a fruitful platform for both the attendees as well as the expert.
