Out-of-Home advertising is advertising is that reaches the consumers while they are outside their home. These days a large population of the country is spending long hours outside their home. Therefore, it is quite apparent that brands will capitalize on this. Digital Signage Awards (commonly known as DOOHDAS), which is based in UK recognizes the world’s most exceptional digital screen media projects, innovations, content, creativity and technology.
Entries were entertained from all across the world and the participants were judged by industry experts on creativity and the implementation of the technology. The winner of the award was Times OOH. Times OOH won Gold for its digital out-of-home advertising project (at T2 domestic, phase-2) Chatrapati Shivaji Airport under the ‘Transport & Travel’ Sector, at the Digital Signage Awards 2017.
Times OOH operates one of India’s largest networks of digital screens at the Chhatrapati Shivaji International Airport, Terminal 2, in Mumbai. This includes 350 HD screens & 4 video walls. Times OOH have known to bring to life OOH advertising’s inherent benefits of freshness, freedom and scale through innovative display and engagement options and then gone a step further by offering flexibility and pin-pointed targeting solutions with their digital network.
