Daktronics of Brookings, in conjunction with Consumer Experience Group (CEG), has designed, manufactured and installed a new LED billboard in West Hollywood, California, USA. The unique pole display, frameless appearance brings light to advertising. The digital billboard features two parts, both featuring 8-mm line spacing for exceptional image clarity and contrast. The traditional billboard measures 19 ft x 54 ft and the pole display measures 15.5 ft x 5 ft.
Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications.
The project was implemented by Daktronics as part of a digital project with Netflix. The displays work together to provide Netflix an opportunity to promote their films and series, and the city of West Hollywood a canvas for emerging artists. The technology of an 8-millimeter display will provide the flexibility for the Netflix team to continue to create unique experiences for viewers.
“These displays were designed to look slim and stand out from the traditional billboard,” said Travis Borns, Daktronics project manager. “Even the content includes an invisible frame experience for content along the edge of the screens to blend in with the sky and landscape behind it. This gives the experience of content floating in the air and helps attract viewers in a new way.”
The project was three years in the making as Daktronics worked closely with Netflix and Consumer Experience Group, but also partnered with multiple companies to make this project a reality, including RMG Outdoor, Sunset Signs, Encore Image, AV&C, Zeller Electric and OfficeUntitled, among others.
