Out of home advertising fetches quite a lot of onlookers as people are spending more and more time outside their homes. Capitalizing on that, Times OOH has recently acquired the advertising rights of Coimbatore and Tiruchirappalli (Trichy) International Airports. The media has been strategically placed at two of Tamil Nadu’s high potential domestic and international travel hubs which will render excellent opportunity to market their product and increase customer attention.
Being the 2nd largest airport in Tamil Nadu (in terms of passenger and cargo traffic), Coimbatore has witnessed a growth of 24.4 % YOY with the passenger traffic of 2.1 Million FY17. The advertisement rights of the airport were acquired in the month of June 2017 for tenure of 10+ years. With passenger traffic of 1.3 Million FY17, Trichy Airport is the 2rd largest International airport serving Tiruchirapalli (Tiruchirappalli) in the state of Tamil Nadu, India, catering to both International & Domestic passengers.
In the month of May 2017 the advertisements rights were acquired for tenure of 10+ years. With a total area of minimum 2460 sq. feet, Trichy is the second largest airport in international passenger traffic after Chennai and third largest in terms of total passenger traffic next to Chennai and Coimbatore.
Times OOH has put a total of 60 Media units by far in an area of minimum 10,558 sq. ft. to cater to 100% travelling audience in locations which pulls most of the crowd’s attention time. Type of formats to be found at the airport consists of Back-lit, Digital Screens network, Scrollers, Dropdowns, FSU, Front lit hoardings, Back lit hoardings, Iconic structure, Aerobridge, Trays branding, etc.
This opens a lot of doors for advertisers to market their brands for Indians as well as the NRI & global audience and amplify the brand visibility. Also, the positioning of Times OOH media units would yield maximum exposure to brands as they have been placed at strategic locations
