Biryani is one of the most loved delicacies and Behrouz Biryani is the popular Royal Biryani. They recently launched their first ad campaign. The advertising campaign comes with a quirky one-liner meant to attract passersby.
This is the brand’s first integrated campaign spreading across digital, print, outdoor and radio. The out-of-home billboards have been strategically placed all across the big cities to draw positive attention. Bus shelter, flyovers and billboards are the medium which have been used to promote their special biryani. The whole promotion drive across different mediums has been crafted by BBH India.
Sagar Kochhar, Group CMO, FFSPL, said, “We are extremely delighted to launch our first ad campaign and this is an important milestone in our journey towards being the ‘Royal’ Biryani of the country. This film pivots around the brand story that we created since our inception, a 2000 year old recipe from the lost Persian kingdom of Behrouz,
where wars were fought to win this recipe. Being a digital only premium brand with no physical/dine in presence, the campaign is targeted to create brand awareness highlighting its alluring Persian brand persona and a recipe worth indulging when you think of not just ordering a biryani, but actually experiencing finesse. “
Russell Barrett, CCO & Managing Partner, BBH, added, “To begin with, working on Behrouz has been great. We’ve quite willingly done a lot of research on biryanis. The idea of an origin story for something as ubiquitous as biryani is a story waiting to be told. The film is beautifully crafted and besides taking you on a fantastic journey through time, it makes you want to order a biryani; an impulse which you should absolutely give in to when it comes to Behrouz.”
