An MoU between the Ministry of Rural Development (MoRD) and Amazon Seller Services Pvt Ltd (Amazon) was signed at Krishi Bhawan, New Delhi on 12th May 2022 in presence of Giriraj Singh – Union Minister of Rural Development and Panchayati Raj Department and Nagendra Nath Sinha, Secretary- Rural Development. Amazon will help market and promote products listed by SHGs through the Saheli Storefront, Social media, Events and Onsite merchandising. During the MoU signing, Giriraj Singh suggested that both Amazon and MoRD should identify the challenges with the existing products, their packaging and branding.
The MoU was signed by Charanjit Singh, Joint Secretary, Ministry of Rural Development and Sumit Sahay – Director, IN Marketplace Business, Amazon Seller Services. The Union Minister Giriraj Singh stressed translating the MoU between MoRD and Amazon to achieve sales on the platform and ensuring that the maximum number of women artisans become ‘lakhpati’. The Minister also said that the MoU between MoRD and Amazon is the first step and should be followed by regular monitoring of the engagement to ensure the results that are envisaged in the MoU.
This alliance will enable SHG entrepreneurs under NRLM to offer their products to buyers across India through AmazonSaheli Storefront and help SHG women achieve a good price for their varied products. To further facilitate the marketing of SHGs products, NRLM is creating an alliance with Amazon Saheliand both the entities signed a non-Financial MoU to offer SHG women the Storefront of Amazon Saheli. This will open a new platform for making SHG products available to all Indian buyers on Amazon.
MoRD & Amazon will conduct joint workshops for awareness creation and assist the sellers in listing their products and unlocking growth levers to grow their business on Amazon. in
