The Noida Metro Rail Corporation Ltd (NMRC) is exploring non-fare revenue avenues to increase revenue and provide improved and better services to Aqua Line commuters. NMRC has already stepped into co-branding and 7 stations have already been taken up by private parties under this.
NMRC has designed Walk- In –Policy for the allotment of Co-Branding Rights of eight Metro Stations. Recently, NMRC has invited two tenders, one for the Selection of vendors for Event management of NMRC business policies and the other for advertising/co-branding rights at metro stations. “The purpose is to increase non-fare box revenues to Metro Corporation and provide business opportunities to private players,” said Ritu Maheshwari, Managing Director, NMRC, in an official statement.
To enhance Non-Fare Revenues, NMRC has chalked out certain policies. These include Policy for Birthday Party, Pre-Wedding and Other Similar Celebrations on Wheels in Noida, Metro Policy for Hiring of NMRC’s Premises including Metro Stations, Trains and Depot for a Particular Duration (Film-Shooting), Policy for Leasing part of Station Parking Space for Metro Market etc.) to allow the public at large to utilise/ avail the NMRC assets such as Metro Trains, Metro stations, Station parking areas etc. by paying the defined charges. NMRC will empanel vendors to promote these policies.
