If you have recently visited Mumbai, you won’t be able to miss auto-rickshaws, flaunting TheSpartanPoker.com sticker behind them. The branding started by the online poker platform is hard to miss as they pasted stickers on over 18,000 rickshaws in the suburbs of Mumbai. While driving around the city one will not miss it out as the rickshaws crowding the lanes are hard to miss. While in South Mumbai banners were pasted on buses as rickshaws are not allowed. Apart from Mumbai, stickers are pasted on 6000 – 8000 rickshaws in Ahmedabad and about 3000 – 4000 rickshaws in Bengaluru are carrying the banner.
This medium of creating branding is quite succesful as Rickshaws on congested roads provide a good return on investment. “We have traveled in many cities to see what works where and we found that rickshaw advertising does not make sense in places with broad roads. In those places, we reached out to people via radio spots,” said Amin Rozani, Managing Director and Co-founder, The Spartanpoker.com.
The online poker platform considers Mumbai, Kolkata, Bengaluru, Ahmedabad, Chennai and Hyderabad as its niche markets, and with time and more revenue coming in the platform plans to promote itself rigorously in all other markets. These kind of innovative campaigns are easy to implement as well as successfully promotes your brand.
