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Continuing our efforts to keep the industry stakeholders updated, we have this specific and the most important section that entails company or individual-specific articles about their respective diversification, expansion, acquisition, award/reward from a recognised authority, big order, new business scheme, event, business upset, new product, appointment, recognition etc. It’s an important part of our mission to keep our readers updated and enable them to take informed business decisions.
Out-of-Home Industry Invests $10m to Enhance Digital Audience Metrics
The out-of-home industry is going to invest $10 million to “revitalize” industry metrics in order to measure audiences for digital billboards more accurately. The metrics project will be carried o...
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Publicis, a French Media Agency Obtains 100% Stake in Ecosys OOH
Publicis is a French media agency that has obtained 100% stake in the Mumbai-based digital out-of-home agency Ecosys OOH for an undisclosed amount. Ecosys was launched in 2015 and comes with data and ...
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Hiscox Implements Digital OOH to Highlight Real-Time Cyber Attacks
Cyber attacks have become quite prevalent these days. With privacy invasion and data breach, it is one scary attack which can cause a lot of disasters. Hiscox’s ‘CyberLive’ deployed a real-time ...
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Indian Print & Advertising Market Embraces Green Solutions
Media Expo Mumbai 2018 witnessed new markets in its 42nd edition that attracted increased business visitors from tier two and tier three cities adding to the total footfall. Massive personalised exh...
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First-Ever Out-of-Home Advertising Campaign by The Body Shop in US
The popular cosmetic brand ‘The Body Shop’ launched an OOH campaign for the first time in US. They collaborated with Cruelty Free International and the campaign is aimed at calling for a global ba...
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Times OOH Begins Real-Time & Remote Monitoring of Bus Queue Shelters Media Lighting
Times OOH was established in 2005 and have emerged as the undisputed leader in the Indian outdoor advertising industry. They have brought life to OOH advertising’s inherent benefits of freshness, fr...
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