Continuing our efforts to keep the industry stakeholders updated, we have this specific and the most important section that entails company or individual-specific articles about their respective diversification, expansion, acquisition, award/reward from a recognised authority, big order, new business scheme, event, business upset, new product, appointment, recognition etc. It’s an important part of our mission to keep our readers updated and enable them to take informed business decisions.

Cadbury’s Dynamic Campaign Enthralls Everyone

Cadbury is sponsoring the Premier League in Ireland. In order to commemorate the same, the brand launched its first ever Dynamic OOH campaign. The campaign consisted of old and the new format of OOH w...
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Honda’s New OOH Targets Youth  

Honda City has been one of the most celebrated names in the sedan segment for over 20 years. Now, it has launched a campaign to attract young sedan buyers. The campaign – ‘Forget the Toys’ â...
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Global Will Acquire Exterion Media Soon to Add to Its OOH List

Radio group Global is the home of some of the UK’s best-loved radio stations which is going to take over Exterion Media soon.  Also, recently, they have acquired fellow OOH (out-of-home) compan...
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Canon Brings PIXMA Zone to India

In order to familiarise the consumers with various categories of inkjet printers, cartridges and photo media, Canon India has launched a PIXMA Zone for the first time in India. The zone will showcase ...
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Ricoh Launches New Latex Wide-Format High-Speed Printers

Ricoh USA, Inc. unveiled two new wide-format latex printers that provide the reliability and segment-leading print speeds needed to meet modern demands for fast turns. The roll-to-roll latex printers,...
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Times OOH Bags Two Airport Contracts

A leader in outdoor advertising, Times OOH has added more feathers in its cap. It has bagged two new contracts, one each in domestic and overseas. The first contract is for exclusive advertising right...
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