Continuing our efforts to keep the industry stakeholders updated, we have this specific and the most important section that entails company or individual-specific articles about their respective diversification, expansion, acquisition, award/reward from a recognised authority, big order, new business scheme, event, business upset, new product, appointment, recognition etc. It’s an important part of our mission to keep our readers updated and enable them to take informed business decisions.

Havells’ Wires On The Billboard

Havells India is best known for its ‘wires that don’t catch fire’ campaign. It started out with a complete 360 degree advertising strategy leveraging all forms of media.  The company tried to t...
READ MORE

Netflix Acquires Billboards Along the Sunset Strip

Netflix one of the biggest online entertainment channel has gone old school by acquiring billboards along the Sunset Strip. The digital streaming channel has taken up space at the mile-and-a-half-long...
READ MORE

JCDecaux Singapore Starts Digital Bus Shelter Advertising

JCDecaux Singapore launched its first digital screens in bus shelters. The digital screens advertised audio equipment firm Bose. According to reports, the digital screens at Orchard Road as well as Si...
READ MORE

HP Uses Media Expo to Showcase Its Large Format Strength

HP Inc. demonstrated the indoor and outdoor signage printing capabilities of its Latex printer portfolio at the Media Expo 2018. Visitors at HP’s booth could witness live demos of various Latex appl...
READ MORE

Martell Brightens the Town with ‘Icons Grow Bold’ OOH Campaign

Martell is a Cognac house founded in 1715 by Jean Martell. The popular liquor brand Martell created a new sequential LED-lit billboard for its “Icons Grow Bold” campaign. The unique OOH advert is ...
READ MORE

Driving Santro to The Villages Through Billboards

Hyundai has decided to change its advertising strategy this time as it no longer wants to rope in brand ambassadors to power its advertising campaigns for Santro. It has now shifted its focus on massi...
READ MORE