The Indian Sign Industry has undergone a revolutionary change in the past decade and signage companies have skillfully adapted their businesses to the altering technological changes by successfully venturing into different verticals. From traditional banners and paper collaterals like posters, stickers, bunting and danglers to vinyl cut paste signage and acrylic sign board faces and finally to specialty LED signage and epoxy & resin letters, the era from screen printing to digital printed signage has been quite a formidable journey.
We chart the journey of several major signage companies who have not only withstood the test of time but continue to strongly contribute to the Indian Sign Industry in terms of new innovations and products.
- Crayons Advertising
Crayon Retail Pvt. Ltd. is a complete Brand Image and Solution Provider of a wide variety of signage, POP, merchandising and displays. It is focused on providing its customers with products that fulfill their needs to display, exhibit, promote & visually communicate.
According to Mr. Vineet Arora, Crayon Retail was founded in 1990 at a time when the industry was dominated by acrylic sign board faces with acrylic letters cut and pasted on a base acrylic sheet. “Very few companies invested in signage as it was an expensive proposition to give to their retailer. Mostly POP consisted of paper collaterals like posters, stickers, bunting and danglers. Progressively companies have seen a shift in budget towards BTL activities with marketing and retail seeing a significant budget now. Brands can’t see themselves without being visible at the retail outlets and thus the business has experienced a growth by leaps and bounds.”
Products
Signage: The company partners with top brands for their signage programs and enhances the brand image through consistent and high-impact fascia signage using diverse material like 3M Flex and vinyl, acrylic, ACP, neon & LEDs.
Digital Printing: Utilizes the best materials and printing technology for both in-shop and on-shop scenarios through its eco-solvent & inkjet solutions on flex, vinyl, one-way vision, translates and clear & etching films.
POP: The POP needs of the customer are met through a range of promotional elements like acrylic dispensers, canopies, scrollers, promotional tables, rota cubes, standies, cutouts, tabletops etc.
Displays: Plans, designs, executes & installs permanent display fixtures for the retail environment using wood, MDF, acrylic, glass and metal.
On technologies that are in the forefront today Mr. Arora opines, “In the signage area LED signage is the latest trend. Channel letters made in stainless steel and channel letters made from automatic channel letter bending machines are the preferred choice. The illumination is done through LED which has a very long life, is very low on power consumption and has virtually no maintenance costs. Also letters using Exopy and resins are getting popular with the brands as they are new technologies.”
Infrastructure
Its in-house capabilities can handle the communication needs of the client right from conceptualization, design to implementation.
Crayon Retail Pvt. Ltd. operates out of two factories in Noida totaling to 15,500 sq. ft. of covered area. The facilities cater to the manufacturing of signage, graphics, displays, kiosks, shop-in- shop, Point of Purchase, merchandising, FSU, CDU etc. The materials used are wood, boards, MDF, laminate, MS, steel, glass, acrylic etc.
The equipment installed at the facility includes a CNC Router (AXYZ, Canada), panel saw (Felder, Austria), spindle moulder (Felder, Austria), laser cutter- GCC mercury for fabrication of the displays.
The facility also has a dedicated paint room for Duco, PU and enamel painting of displays. The graphic needs of its clients are taken care by a studio capable of working on 2D and 3D software’s. The hardware includes a Graphtec cutting plotter, Roland inkjet printer and three eco-solvent printers which can generate high resolution prints on flex and vinyl used for branding and graphic on the displays.
Some of Crayon Retail’s clientele include: American Express Bank, HDFC Bank, RBS Bank, Axis Bank, Kotak Mahindra Bank, Indus Ind Bank, Aviva Life Insurance, Adidas, Reebok, Benetton, Maruti, Vodafone, Nokia, Seagram, Dabur and Casio. The Company encourages all its clients to shift to T-LED instead of the conventional tube lights. T-LED tube lights are made out of LED. This makes the life of the sign much longer with no maintenance cost for at least 3 years thus saving cost and efforts of the clients.
Email: vineet@crayonadv.com
Website: www.crayonadv.com
- Hannu Enterprises
A name synonymous with pioneering achievement in the field of advertising, Hannu Enterprises was established in 1993 with a mission of pursuing excellence. Today Hannu is known as a complete signage solution company providing excellent quality and service in sign, POP and image graphic segments.
Infrastructure
The Company’s manufacturing unit covering more than 50,000 sq. ft. uses the latest state-of-the-art technology for designing, processing and fabrication. The latest development has been the Company’s introduction of Epoxy Technology for the first time in India. It has already installed a super channel bender along with epoxy resin channel letter machine at its facility which is capable of producing different kinds of innovative signage, logos, reception signage, building malls signage and brand shop main signage through this technology.
Products
Signage: ACP Sign, illuminated sign, backlit sign, rooftop sign, stainless steel letters, pylon sign, thermoforming logos and direction signage.
Displays: Pylon, backlit flange, rollup and cutup standby and wire mesh
Large format UV printing: Printing- 5m and YUPO printing- JCD bus shutter
Specialized services: Showroom, Counter tops/3D designs, in-store branding and backlit translate
Specialized products: SIS units, racks, reception signage and hoarding innovation
Speaking of Hannu’s success, Mr. Vinod Gupta, Director, Hannu Enterprises says, ‘We deal directly with corporate clients and sell a complete concept to our customers that ensure value-addition to the job. And that has been our success mantra besides our commitment for quality and affordability. We have built our name through our values like time commitment, quality job, service and use of latest state-of-the-art technology coupled with a nationwide network to implement the tasks efficiently and effectively across India.”
Email: hannudelhi@gmail.com
Website: www.hannumarketing.com
- Vishal Arts Sign & Graphics Pvt. Ltd.
Vishal Arts Sign & Graphics Pvt. Ltd. is a leading signage manufacturing company in India. It first started its business in traditional banners & film posters way back in 1965 but with the changing times and technology it eventually ventured into screen printed banners. In 1996 it forayed into vinyl cut paste signage. To match up with the latest trend it also started doing a lot of four color screen printed decals and signage in the year of 1999. By the end of 1999 the digital printing industry was catching up in India which brought about yet another shift from screen printing to digital printed signage. To create a niche for itself in the highly competitive Digital Print Signage Industry, the Company shifted its focus to specialty LED signage like thermoformed signage, channel letter sign, pylons, sky sign & high rise signs in the year of 2006.
Services
Vishal Arts offers a wide range of products and services all under one roof making it a “one stop professional sign solution provider” for different brands. Its centralized 30,000 sq. ft. manufacturing facility in Mumbai is equipped with state-of-the-art machines like an automatic channel bender system, CNC router, laser cutting machine and thermoforming & vacuum forming machinery.
Vishal Arts product offering incudes: indoor signs (Fabio signs, wall graphics navigational signs and menu board), outdoor signs (Sky signs, pylons, store fascia signs, high rise signs and pole signs) and specialty signs (Thermoformed signs, halo-lit signs, open LED signs lumilux letters, channelium letters and machine made aluminium profile signs) which remains its key focus.
Vishal Arts has had the pleasure to work with McDonald’s, Starbucks Coffee, Vodafone, Pizza Express, Mahindra & Mahindra Motors, Burger King, Punjab Grill, Tata Motors (International market), Citibank, Godrej Interio, Titan Group, Vero Moda, Only, Jack & Jones, Samsung Mobile, Sony India, Reliance and Raymond.
Email: vishalp@vishalarts.com
Website: www.vishalarts.com
- Bigprints
Bigprints was established in 1995 with the aim to make it a prominent name in the digital printing services domain. It was the first in Delhi to install a 36” Laser-Master (USA) large format digital printer that marked the arrival of digital era in large format printing. Today the Company is renowned in the field of large format digital and solvent printing as well as allied services. It has been adding and upgrading digital printing systems, synchronizing its printing processes with new and latest technologies from time to time in order to serve its prestigious list of clients in one of the fastest growing advertising industry. Bigprints has served companies like Reebok, Delhi Tourism, Samsung, Red Tape, Adidas, Titan, Swatch, Hewlett-Packard, Wiz Craft, Paras Art Studio, Madame and many more.
Infrastructure
Within 20 years the company has a lot to show for its accomplishments including a 14,000 sq. ft. facility. The facility houses the latest HP Latex, HP 5500, Digitex, Konica, and Scitex printers as well as a router to meet customers demand for outdoor and indoor advertising print media.
Services
Bigprints offers a variety of regular printed media such as posters, backlit, flex graphics, vinyl graphics, mall graphics, clear films, translites, flex scheme banners, standee graphics and stage backdrops as well as specialty media such as canvas, one-way vision, fabrics, vehicle graphics, window blinds, awning media, reflective vinyl and flags.
Email: vkdhingra@gmail.com
Website: www.bigprints.com
- Directions Retail Projects
Directions Retail Projects was incepted in the year 2005. It has a staff of 65 experienced professionals who are dedicated to the planning, design, fabrication and installation of sign and signage systems. In the last four years, the company has incorporated new technologies and techniques to better service its customers.
Infrastructure
It has a digital printing unit, an offset printing unit, a processing unit and a post press. It has installed several world-class offset printers and digital printers and can handle a printing capacity of 15000 sq. ft. per day.
Services
Some of its services include: Designing & offset printing, digital printing, flex vinyl & one-way vision printing, glow sign boards, steel & acrylic letters, acrylic & sunboard dispensers, LED boards, banners and other publicity material, fabrication, scrollers, trolleys, translite box, demo tents, promo table, promotional umbrellas, canopies, catalogue stand, banner stand, bridge banner stand, and X-type banner stand and PVC & foam banners. The company also assists in conceptualizing and designing.
Some of its clients include: Spice, Coca-Cola, Cream Bell, Reebok, Blackberry, Nokia, Whirlpool, Philips, Nikon, Ambuja Cement, Kellogg’s, Hindware, IndusInd Bank and Muthoot Group.
Email: directionsrs@gmail.com
- Satin Neo Dimensions Pvt. Ltd.
The Satin Group ventured into the media solutions space with the launch of scrollers in 2003. Thereafter it quickly expanded into visual merchandising and turnkey designing of retail environments. Today, Satin Neo Dimensions is committed to delivering cutting-edge multi-disciplinary Environmental Design Solutions for India’s high to mid-end retail, entertainment, financial, hospitality and educational sectors. It offers world-class expertise in the areas of Experiential Retail Designing, branding, fixtures, display aesthetics and interior services.
Infrastructure
The company owns 30,000 sq. ft. of in-house fabrication, digital printing and production units spread across Delhi, Mumbai and Bengaluru. It has a team of over 45 highly experienced professionals backed by a dedicated team of over 100 skilled workers.
Email: contact@satinneodimensions.com
Website: www.satinneodimensions.com
- Printec
Established in the year 2008, Printec was founded with an aim to fulfill Bengaluru’s growing demand for variable data printing, scanning, copying and print-on-demand services with the minimum down time. Over the years, Printec has built on its ability to provide excellence in services and has grown to become a recognized one-stop solution provider for printing, scanning, copying, lamination and graphic designing needs.
Services
It offers services under three categories: digital prints, promotional displays and Sign Board & Signs. Its digital printing services include business cards, letterheads, brochures, manuals, conference kits, corporate stationery, promotional products and large format printing & lamination. In promotional displays it offers portable exhibition stands & trade show displays, banner stands, pop up / pop up wall displays, brochure stands, promotional counters, Pull-up/Roll-up/retractable banners, media backdrop banner walls, folding display boards & promotions displays. It offers a variety of signs such as glow sign boards, ACP sign boards, neon sign boards, PVC & stainless steel sign boards, safety signs, pylon signs, hoardings and more.
Email: info@printec.co.in
Website: www.printec.co.in
- Sinex
Sinex was established in 1995 to cater to the growing demands of a retail driven business scenario to maximize branding impact. Sinex has come a long way since then building on years of expertise in digital technology and innovative display engineering to become a one stop solution provider all for retail and branding needs.
Infrastructure
Apart from its main manufacturing unit, Sinex has a separate digital printing unit for quicker delivery. It has a current strength of 250 employees spread over several of its branches all over India.
Services
Sinex manufactures and markets a wide range of high quality portable, compact and easy to assemble and dismantle exhibition displays; undertakes signage fabrications in flex, metal and aluminium composite panels for turnkey solutions; designs & prints large format graphics for both indoor & outdoor applications; manufactures large format outdoor displays like scrollers, trivisions and PentaPosters; and provides in-store graphics, displays and fixtures for retail stores, multiplexes and shopping malls.
Its corporate clientele include Citibank, Ford, Toyota, Club Mahindra, Delhi Metro Rail Corporation to name a few. Some of its projects include the installation of signage at DMRC as well as the installation of internal & external signage of Vedanta City at Jharsugudu, Orissa.
Email: badri@sinexsystems.com
Website: www.sinexsystems.com
- GH Graphics Pvt. Ltd.
Established in 1996, GH Graphics Pvt. Ltd. is a leading Retails Solution provider. With over 14 years of experience, the Company is committed to providing customized services in digital, solvent & eco-solvent printing, shop-in-shop, store fixtures, POP & POS, customised retail displays, LED signage & branding etc. It is equipped with the necessary infrastructure to undertake jobs as per the customer’s requirements along with complete installations.
Infrastructure
The Company has a 12,000 sq. ft. work set up which houses digital/eco-solvent/solvent and sublimation printers, a heat press machine, cutting plotter, router, laser machine and automated thermoforming machine.
Services
Serving as a one-stop shop for its clients, GH Graphics provides a list of services which include: Large format printing for indoors and outdoors, indoor/outdoor signage, special 3D graphics on lenticular (Backlit & Front lit), customized shop windows, creation & execution of various festive shop windows, manufacturing props & other items required for windows, customized Point of Purchase in acrylic/wood/ACP/MDF/etc., customized Point of Sale in various substrates, events & exhibition materials like Pop ups, standees, tables, backdrops etc. and other miscellaneous works like laser cutting and etching, CNC cutting, etc.
It has successfully carried out signage jobs in the Public/Private/Corporate sectors for companies like Lifestyle, Shoppers Stop, PEOPLE, Nokia, Planet M, VIP, One Mobile, Koutons, Department of Post, BSNL, State Bank of India, Jubilant Organosys, Philip Morris, Jindal and many more. It specializes in LED signs and has successfully completed assignments which include main signage installations for Sahara Mall, Goldsouk, Vipul Agora Mall, IFFCO building, Sahara Ganj, Lifestyle, BLK Memorial Hospital, Radisson Hotel etc.
Email: info@ghgpl.com
Website: www.ghgpl.com
- Retails Take logo from http://www.retails.co.in/
Retails is a multi-faceted Retail Design-Build agency, an expert ‘store solution provider’, delivering compelling “in-store experience” for over 10 years for the best brands across the globe.
Infrastructure
Retails has a total team force of about 250 people in-house that includes more than 40 designers, technical & skilled professionals. Its work facility with about 30000 sq. ft. in area operates with the latest on technology and Machinery with an additional 15000 sq. ft. dedicated to warehousing and logistics.
Services
They offer services in store layout & interior design fulfillment, Furniture-Fixture & POSM design & development and Express prototyping & in-store communications. Retails is proud to share that its team operates on ERP productions, delivers 300+ Installation at-a-go sites PAN India, caters Post Sale Services to multiple regions – and the list goes on. It specializes in the creation of complete branded stores (EBOs & MBOs), renovation & enhancement of stores through retail furniture & fixtures (Gandolas & racks), Shop-in-Shops/In-line shops, POSM (FSU’s & CDU’s), window displays, manned/unmanned kiosks (RMUs), outdoor/indoor specialized signage, large format prints, wraps and accessories. Its in-house advantageous facilities include: 3D visualization, Express prototyping, fixtures design, plan & layout design and onsite installation. So far the company has completed over 3,000 projects, spanning all parts of India along with footprints in 6 countries.
Email: contact@retails.co.in
Website: www.retails.co.in
- Roop Sign & Graphics (P) Ltd. take logo from http://roopgraphics.com/index.html
Roop Sign & Graphics is the biggest printer of digital signage in Northern India. In business since 1987, it is one of the most experienced players in this industry. Apart from printing all work is done by its sister concern SIGNVISTA.
Infrastructure
The company has a whole array of sophisticated equipment to ensure delivery of world class signage products. Its plant features equipment & systems from names like Vutek, Scitex, Agfa, Epson and AXYZ which incorporate the most advanced technology in their products. Its extensive infrastructure ensures printing of up to 50,000 sq. ft. of diverse materials in a single day. In addition, it has complete in-house facilities for fabrication, lamination, and more — besides the infrastructure to undertake installation at any location countrywide.
Services
The company can handle turnkey jobs for backlit & front-lit signage, for both outdoor & indoor applications, covering everything from designing to installation.
Roop Sign & Graphics has been working regularly for the most prestigious corporate clients in India. These include giants like Bharti Cellular, Reliance, Vodafone, Tata Teleservices, Idea, Honda and Pepsi.
It has also executed complete multi-stadia signage projects during the 2010 Commonwealth Games in New Delhi for which it received some well deserved appreciation.
Email: sunilarora.roop@gmail.com
Website: www.roopgraphics.com
- JMD Digital Art Xchange
JMD DAX is among India’s leading digital print companies. When the company was established in 1987, there was a clear vacuum for providing large format prints at a very fast speed. It was still a time when billboards were hand painted and wall paintings were an essential to any communication plan. The concept of in shop branding had not taken the shape. The entry point was expensive and quality was the deciding factor. It began its business with the installation of its large format unit with a vision for “Presenting solutions”.. Today it JMD DAX has grown from its initial photo type setting roots to become a full-fledged solutions house that provides integrated services for its clients. These range from the initial conceptualization to graphic design, processing and printing on various substrates- rigid as well as flexible.
Infrastructure
Its sprawling 20,000 sq. ft. facility houses state-of-the-art UV digital printers, solvent digital printers, digital inkjet printers and screen printers to accommodate a range of applications including floor graphics, display graphics, billboard and bus Q shelters, POP and POS, stage graphics & events and exhibition graphics and trade shows.
Speaking of technologies in the forefront today, Mr. Sandeep Jain from JMD says, “In the international context, UV is in the forefront as it is environment friendly, has a long life and is value for money. In India it is yet to become as popular as it is world over. Latex ink technology is also gaining grounds in India.”
Email: anupam@jmddax.com
Website: www.jmddax.com
- Prince Poly Paints/ Prince Digi Graphics (take logo from website)
Prince Digi Graphics was established with an aim of providing the best of services in the new and upcoming field of digital flat bed printing. In its 12,000 sq. ft. facility it has employed the latest and versatile UV flat bed printing machines which directly print on a variety of surfaces such as glass, wood, MDF, acrylic (all types including clear, white, opaque, frosted), sun board, various metals, corrugated metallic sheets, canvas, ceramic tiles, marble, poly carbonate, particle boards, sunpack etc. for use in applications such as interior designing, signage, in-shop display, POS/ POP displays and gifts & mementos. Its other in-house facilities include storage of raw material designing, printing specialized painting and much more.
Email: princedigigraphics@gmail.com
Website: www.princedigigraphics.com
- Nextstep Engineering Pvt. Ltd. (take logo from website)
Next Step is a one-stop solution for retail design right from strategy development and design to production and implementation. Its in-house manufacturing unit is a sprawling 70,000 sq. ft. area at Kundli, Delhi. With a work force of more than 200 people and 14 years of work experience in the field of retail, Next Step’s solutions have a perfect blend of creativity and engineering and a clientele list that boasts of some major blue chip companies.
Email: info@nextstepdesigndisplay.com
Website: www.nextstepdesigndisplay.com