At both the organizational and industry levels, attempts to alter the digital world have advanced dramatically during the past two years. The COVID-19 dilemma has actually sped up the digitization of customer contacts in Asia Pacific by 4 years, according to a McKinsey analysis.
There is an urgent need to reconsider customer experiences and the new roles that digital signage will play in enhancing engagements, optimizing operations, and boosting sales as many organizations begin to envision a new digital world in the decade to come.
Asia-Pacific Digital Signage Market Growth
According to Market Watch, the Asia-Pacific digital signage market is anticipated to grow at a rate of 7.92% annually with a total addressable market cap of $45.3 billion over the period of 2020–2026, making it the fastest-growing regional market in the world. This growth will be attributed to the growing use of digital signage products in commercial verticals, the rapid digitisation of emerging nations, the spread of smart cities, and progressive technological advancements.
The use of video walls and digital billboards for brand marketing will increase in developed and developing countries alike, including China and Japan, as well as in developing nations like India and Singapore.
Today, commercial businesses and governmental organizations extensively rely on digital signage technologies to better interact and communicate with their intended audiences. Digital signage has played a significant role in influencing purchasing decisions.