There is a good sign of growth in signage and advertising for Mumbai based A.J.S. Marketing. Consider the fact that the company was started by Allwyn Joseph Sequeria (AJS) with just 300 sq.ft shop in 1989. Now the company has 30000 sq.ft factory at Kandivali in the Western Suburb of Mumbai, in addition to branches in Delhi and Hyderabad with local production facilities.
AJS Marketing offers Super Wide Format Digital Printing (Outdoor Printing), Backlit Banner, printing on different media such as Self Adhesive Vinyl, One Way Vision Films, Mesh, Clear Vision Films, Blue Back Paper – Poster, Vinyl Paper (Matt & Gloss Paper), Translite Film, Non-Tear able Paper, Canvas Cloth, Backlit Vinyl, etc.
The company offers a wide range of Signage (Indoor & Outdoor) which includes Vinyl Cut and Paste Signage, Dealer Boards – Front-lit and Backlit, Fabrication of Signages, Tin/ Dealer Boards – Screen Printed, Offset Printed; Shopfront, Welcome and Festival gates, Demo Tents and Backdrops, In-shop Branding, Slim Light glow translite box, Banner stands, Floor Graphics, Cut-outs on sun board and sun pack sheet, Tailor-made fabrication and Signage development, Exhibition and Events Displays, Promotional Items, Product Dispenser – Wood & Acrylic, etc.
Interview with Allwyn Joseph Sequeria:
Tell us about your journey of success:
I can say under the Grace of God we have been successful. We never had any serious setbacks where we had to sit back. We have been growing year after year with an average 10% growth. We have two branches in Delhi (12000 sq.ft), and Hyderabad (6000 sq.ft) which directly deal with customers in those markets. And, it is a cliché to say that the reasons for our success are hard work, commitment, quality, service, etc. These are the common factors behind the success of any business. However, technology and know-how also play an important role in making it possible to achieve higher standards of excellence in our field of operations. If we would not change the way of our work, technology and techniques, probably we would have been left behind.
When I started at that time digital technology was just picking up. We started with one small vinyl cutting plotter, for we used to outsource a lot of jobs including wide format printing. But, then we felt the need to have an in-house printing facility. So, we invested in a digital printer in 2008 and thereafter there was no turning back. We kept on adding as per the market demand. We started printing only signboards, then started offering Retail fixtures as well. From Solvent digital printer, we moved into Eco-Solvent and then UV flatbed printers. We invested in Hp Latex, Laser cutting, and Router. So, we always anticipate changing market demand and get ready to invest in suitable technologies. Else we would be left behind. As per the market demand, we changed Flex to fabric media for banners etc. So, upgrading our setup with new technology enable us to offer best in class solutions and execute projects successfully.
We have the facility to make glow signs and dealer boards with all ISI Electrical fittings, flex tensioning and vinyl cut-out glow signs; large size sun board or sun pack cut-out facility with frame stand; Wooden frames for welcome and festival gates; Exhibition stalls and events job fabrication; interior designing and installation of stalls, events and exhibition venue branding; dispatch of hoarding and digital prints; flip on frames, slim light glow box with aluminium extrusions etc. Promotional items such as Caps, T-Shirts, Umbrellas, Bags, Key chains etc. are also a part of their product offering.
What is new at AJS Marketing?
We have introduced Digital signage and Digital standee. We have also introduced Software and clients can change their contents remotely, from anywhere. When we started we were offering only banner and signage work. Now under advertising, we offer 360-degree solutions to our clients in any sector.
What is your business strategy?
We believe that it’s more than an idea, more than a vision that combines those things with a well-crafted message with strong creativity and a well thought out plan. We work one-on-one with a client to thoroughly analyze and understand their need, Industry and Potential target. We draw on our pool of resources and nationwide specialists to provide a custom solution that fits their needs. We are not separate, we are also a part of our client’s team to seamlessly provide the direction and support they need for any Advertising Initiative. Whether a simple logo design or a nationwide campaign, A.J.S.Marketing brings the depth of experience to offer custom solutions to clients. The company works with clienteles’ creative team to chalk out their brand strategy, positioning them to stand above the competition.
Do you visit exhibitions? If yes why?
In advertising, changes are taking place very fast, in terms of creativity and technology. So, over the years, I regularly visit various industry-related exhibitions where I get ideas and inspiration to change the old methods and technology. To be frank, we started adopting a lot of technologies and techniques based on the input, including new machines, received at such exhibitions. It is also important to learn from customers’ ideas and feedback. One cannot sit back on past success and laurels; we have to look forward to new challenges as well as opportunities.
What are your products and services?
We undertake complete turnkey projects that include: Retail Fixtures, wide-format Digital printing, Indoor and Outdoor Signage, coupled with Civil, Electrical and Interior work for these projects.
What are the industry segments catered by AJS?
The liquor industry is our major segment. We also cater to the Paint, Battery industries and partly to the FMCG sector.
What is the ratio of Indoor/outdoor revenue?
Nowadays, we mostly undertake indoor projects which are almost 70%.
What infrastructure do you have?
We have a range of UV flatbed printers such as 6x 12 ft (JHF), 4×8 ft and 2×3 ft UV fl both from Caldron, R2R digital printer from Monotech (10 ft) and 5 ft R2R digital printer (Mimaki). Our units in Delhi and Hyderabad have one each 4×8 ft UV flatbed.
What is your one memorable project?
We recently created a 150 ft x 10 ft. signage with acrylic. We executed this job within six days. It was for a drone shooting in Hyderabad for the liquor industry. The signage still exists there.