Making its presence felt for over two and a half decade, catering to varied adhesion needs of its valuable customers; Benson Polymers has emerged as one of the most trusted names in the country’s adhesive industry. Being a leading manufacturer & exporter of wide range of adhesives, the company boasts of its strong research & development team that keeps adding new feathers.
Being marketed under the umbrella brand Polyfix, its flex glue for outdoor publicity has gained remarkable acceptance among the industry stakeholders. This apart, Benson’s portfolio of adhesives includes water-based adhesive, finger nails glue, fabric glue, shoe/footwear adhesive, wood seal, automotive adhesive, construction adhesive, instant wood glue, PVC door/windows instant glue, stone/marble fixing, etc.
In order to know, what is the company’s offering for signage industry, Sign & POP World came in contact with the company’s managing director, Kapil Jain. Here are the excerpts.
You have wide range of adhesives to offer. What all comprises your portfolio? What is the range of adhesives that you are supplying to signage fraternity?
Being one of the prominent names in the industry, we, at Benson Polymers, are known for manufacturing, supplying and exporting of an exclusive range of Cyanoacrylate Glues. We have wide range of adhesives – all are instant in nature. Come in different varieties like high viscosity, medium viscosity and low viscosity glue, the adhesives are available in variety of packaging options, meeting specific requirements of our valuable customers. Besides, there are glues with attributes like slow cure, medium cure and fast cure, with less shelf life and more shelf life. We do have non-blooming glues, which unlike most other grades’ glues, don’t leave white marks after drying. In combination of all above grades’ properties, we can make best solution according to our customers’ needs. In short, we can supply tailor made product to our customers.
Polyfix Industrial Cyanoacrylate Glue is single component, instant curing and solvent free adhesives, and does not require any mixing or heating before the use. In order to achieve higher performance, only application of contact pressure is required. Polyfix Adhesive adheres and delivers best performance when applied as a thin film between two surfaces. Another variant Super Cyanoacrylate belongs to a family of strong fast-acting adhesives for industrial and household uses. Comes in liquid, it is generally known as instant glues, power glues or superglues. The abbreviation ‘CA Glue’ is commonly used for industrial grades.
Under the print signage, which sector is showing you the greater business potential?
A major part of signboard is made up of Iron Frame over which we affix flex. Further, depending on the length & breadth of the signboard, flex also needs to be pasted with flex for making large boards. There are varieties of flex available in the market – so are the glues available. As far as quality is concerned, we don’t compromise on quality, for which we keep receiving valuable feedback from our customers time to time. They do recommend it to their fellow users for best achieving best results.
Which region has greater business prospects? What are the growth factors? What assures you the most for future growth in the print signage world?
India is a big country with mix culture where taste & preference keep changing, every 20 miles. We try to understand different packaging requirements in different locations. We have developed one of the largest bunches of packaging i.e. available with our company to cater to the varied needs of our valuable customers in India. There are many suppliers in our segment, but most of them are limited to their specific region. We are the only company having presence across the country through our strong and formidable distribution network. As of now, we are supply to all over India and in Nepal. We are exploring other Asian countries for expansion.
With rapidly increasing digital advertising, how do you see the prospects of printed signage in India?
It is pretty clear that digital advertising is the future but signage has its own importance at certain places where digital media doesn’t fit in. Signage is a low-cost advertising with greater impact on large base of masses, while digital is designed with specific message and target a specific class of audience. Unlike signage, digital advertising is largely capital intensive and not all companies are interested in making such a huge investment. I am pretty sure of a very bright future for our signage industry irrespective of the fact that digital advertising is making inroads.
What is your USP? Why should one stick to Polyfix brand for adhesives?
The work says it all. Thanks to our valuable customers who believe that Polyfix brand is the best glue available in the market with high bond strength. Many customers say that when all other glues fail, Polyfix works irrespective of extreme variations in temperature. With such a long standing with adhesives, we understand the quality and packing requirements. We keep improving our products. We have recently launched big bottles packaging for customers looking for bulk quantity.