With the advent of innovations and improvement in the existing technology it is quite apparent that it also becomes friendly with the environment. The new machine by HP known as HP Latex 3200, the first of its kind has been acquired by Delhi-based Hannu Marketing, for the first time in the country. With the pollutions levels increasing all over the world, in the 21st century it is the responsibility of many industries including the Advertising to implement the use of possible resources which are eco-friendly as well as capable of generating more revenue. Vinod Gupta, Managing Director of Hannu, who claims becoming a fan of HP amidst the 15 year long association with the company, saw the machine at work at the HP demo centre in Singapore and made a decision of acquiring it. Along with this wonderful piece of machine he is a proud owner of a HP Designjet L26500 and a HP Latex 570, besides two Exceljet kits.
The HP Latex is a multi faceted and multi-dynamic machine as it has a potential of taking on multiple media requirements, from outdoor and event banners to point of purchase, posters, vehicle graphics, backlits, textiles, and decoration applications, among others. The use of this machine can also be brought in the home décor market. One of the factors which make this machine superior than others is that it uses water-based inks instead of solvents which renders it environment friendly. Other attractive feature of this machine is that it can print on textile media which is going to prove very useful in the future as soft signage is going to be possible replacement of flex in the sporting market. Being 25 years in the market Hannu, has a strong presence in in-shop branding and is focused to offer the complete solution.
