Archives: Innovative Concepts
Digital Billboard Delivers Live Feed of Yukon’s Midnight Sun
Well, innovation knows no boundaries. This holds true in the case of the digital billboard placed along a highway in Vancouver. The billboard broadcasts a live image showing sunny Dawson City, Yukon u
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Weather Activated OOH Ads by Diageo to Drive Gin Sales
This summer Diageo is reaching out to gin drinkers in an inventive way. They have launched an OOH campaign that caters to digital ads based on the current weather. The campaign is focused on advertisi
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IKEA India Entices Hyderabad with Innovative Creative
When you are launching or opening your first store at a certain place it is vital that you opt for effective OOH. Keeping that in mind, Swedish furniture retailer, IKEA aggressively used the OOH adver
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Cab Service Prompts New Yorkers to Take a ‘Staycation’
New York is an exciting city. Also, there are many local places to see and enjoy. Hence, Lyft which is an on-demand transportation company based in San Francisco, California is encouraging the New Yor
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Almond Breeze Deliver User-Generated Content In OOH Campaign
Almond Breeze is an almond milk brand that is celebrating the creations made by its social media fans by displaying the tastiest in its latest DOOH campaign. The brand’s new OOH campaign which saw f
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Digital Street Campaign by Dyslexia Association to Spread Awareness
Facial detection technology on digital out-of-home (OOH) screens was used to give the public a sense of what it is like to live with dyslexia in London. The dynamic long-form text that appears on the
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