Archives: Innovative Concepts
A 70-Acre Field Turns Into a Giant Billboard to Promote Natural Meat
The campaign by Havas Canada was to promote Canadian meat producer Greenfield Natural Food Company which turned a 70-acre hayfield into a “sustainable billboard” in a stunt to foster its natural c
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Inventive “Auto Prachaar” by Fevicol is a Funny Respite in Traffic
Pidilite Industries Limited is an Indian-based adhesives manufacturing company. Pidilite markets the Fevicol range of adhesives. Recently, Fevicol came up with a catchy and funny one-liner. The advert
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3D Billboard Campaign for Adidas Predator Begins
This recent inventive campaign by Posterscope was done to introduce Adidas Predator with a sole objective of generating awareness about the launch of this flagship product. The campaign has been creat
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Cliffside Shop at 300ft High Titled ‘The World’s Most Remote Pop-Up Shop’
Colorado is famous for its Rocky Mountains and many canyons. Eldorado Canyon is one of them and is well known among rock climbers, because of the Bastille Crack. Advanced materials company Work in Pro
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Mazda ‘The Head Turning Billboard’ is Definitely a Crowd Puller
The Mazda MX-5 RF is a real head turner as the new OOH campaign from JWT proves. The objective behind this campaign is to create an ingenious and engaging billboard as the vehicle itself. The agency o
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Dating App Starts an Inventive Campaign to Gain Users
With a tough competition from Tinder it is imperative that Hinge, another dating app does something unique to gather users. They have started advertising by introducing the tagline ‘Let’s be real
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