With our attention turning away from the traditional advertising domains of TV and print and towards our electronic devices, how can the marketing industry keep up pace with? The hi-tech table/desk top advertising charge stations are designed to address the contemporary issue in particular.
Marketers need to understand the nuances behind developing a media for the modern connected customers to keep them remain connected. In a marketplace beset by ever increasing competition for eyeballs, and with zetabytes of content being uploaded from anywhere and then watched and forgotten as fast as it gets out there, innovation both in terms of developing media/tool as well as content is really the only rule.
As for now, changing the rules and creating engagement are the Holy Grails for ad agencies; a transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create not only the campaigns but also the specific media to carry those contents to the target audience in shortest possible time.
There isn’t any doubt that the explosion of digital technology has changed the marketing as today’s connected world of consumers using smartphones, iPads, laptops, etc. to access content. This has forced marketing departments to provide not only the compelling campaigns across these different devices and become proficient in using technology but also the means/media/tools to let the audience feel connected while standing at the counter even for a short 15-minute duration.
A desktop advertising-cum-charging station is the answer to many such requirements to be an incredibly convenient accessory to have around, as more such devices that are targeted by agencies for a personalised campaign daily, require recharging. Businesses are booming and in turn asking the marketers to create more specific campaign carriers i.e. media/tools.
These portable advertisement carriers come with hi-capacity rechargeable batteries for charging multiple phones & devices and can be put on any desk or every table irrespective of domain – retail, offices, malls, etc. These displays/videos allow your customers/clients to get their cell phones charged easily while getting a close-up of the offers standing direct on to the counter!
The high point of these units are that they don’t need any installation, wiring or construction, and are perfect solution for all types of establishments that want to display advertising while allowing patrons to charge their respective phones or other such gadgets that the customers are stepping in with!
Powered with up to 20,000 mAh, these units can charge multiple phones & devices in one go, and can easily give up to 15 phones each day a boost of power i.e. 20% power to average smart phones of all kinds, provided you do not forget picking them up from the tables and charging them each night for the next day. These powerful advertising units come in different variants:
Advertising Table Charger
These are backlit table top charging stations that come with a super bright and beautiful display for your advertising images to pop up any lighting environment. With four USB outputs advertising charger, it facilitates easy change of artwork within seconds as they are standard printed paper laced in a clear acrylic outer frame and lit from behind. It allows customisation and displays advertisement both the sides, highlighting LED backlit.
Desktop Advertising Player
With the advertising player, you can either loop your favorite video advertisements or still images or combination of both while you are offering lots of power to your patrons. This apart, they have a digital read out on the side so you know when the unit needs to be recharged! This is actually an elegant and beautiful way to advertise!
Conclusion
It is, therefore, obvious that the modern-day marketing department needs to combine the creative side of the discipline – not that using powerful narratives to tap into people’s wishes and aspirations would work but the other side of it i.e. to keep the potential or the target customers going in line with their passion – by providing them uninterrupted connection while pushing the brand during the charging time itself.
A vital quality for marketers in the fast-changing digital environment is curiosity, rather than any specific technical knowledge. It’s not about a particular tool or system, it is about being curious about other possibilities because the tools we will use in six months or a year from now will be totally different from the ones we are using today.