Transparent Advertising Glass Panel is the latest innovation in LED display technology that goes beyond the limitations of traditional forms of advertising media and digital signage for its faster Awareness, Presence and Recognition attributes.
Transparent LED Displays/Banners/ Posters
Technology always stays at the top when it comes to innovation. Though it took a long time, but finally the transparent LED display got itself widely accepted by customers across the world. With features such as good heat dissipation, fast installation, high transparency, high brightness and easy maintenance, transparent LED screen can be used behind any shape of glass surface, keeping the internal natural lighting and viewing intact. All this together make this transparent LED glass panel as the best choice for advertising.
The transparent LED display/banner is the outcome of a set of micro-innovations that includes innovation in SMT manufacturing process, packaging lamp beads, improvised control systems, followed by the hollow design of the structure, reduced structural member that were blocking the line of sight, thereby maximising perspective effect. It has greater attraction than conventional displays as it gets the attention of the audience over a distance, like a picture on top of a suspended glass curtain wall.
Advantages over Conventional Media
The transparent LED display not only incorporates all the advantages of conventional outdoor high-definition LED displays and shop windows, but also adds aesthetics and helps eliminating the load-bearing glasses. Besides, it addresses retail industry’s window video display problems perfectly. The retail showcase with this easy to install transparent LED banner is not only becomes light & thin, but also facilitates achieving the smallest pixel pitch of 3.75mm with transparency as high as 80%.
Apart from that it overcomes the ordinary paper poster posting replacement trouble, and is a perfect replacement of those ordinary LED and LCD display screens that are heavy and rather unattractive. Compared to its use in building walls, LED transparent displays for windows and independent panels are experiencing larger market demands.
In addition, the design of transparent LED display allows easy editing of advertising content. It facilitates removal of unnecessary background, and can be replaced with black or any dark colour to let only the desired content get displayed. While black part of the screen does not emit light, transparent effect is still there. This unique attribute of playback method greatly reduces the light pollution. What’s more, it also helps save the energy which is 30% more than the ordinary LED displays. These features make it viable for its application as outdoor media in public places.
So, What is Transparent LED Advertising Glass Panel?
It is a daylight visible transparent LED display technology that allows transformation of glass facades, floors, windows and storefronts into an advertising and marketing platform while maintaining almost full visibility both ways inside and out without restricting the natural daylight. Quite a few manufacturers have designed and developed this transparent way of marketing communication wherein digital content merged with architecture to form a
part of the building envelop. The substance is not new but has attracted the attention of advertisement giants only a few years back offering a more sturdy and improved platform with added scope in visionary design. It combines digital content with architecture to create a truly unique and modern display solution which becomes complimentary to the building and its surroundings.
No wonder, these empty yet premium spaces induced the advertisers to make their best use for commercial values converting the tall buildings as the ideal carriers for outdoor advertisements with the help of the one-of-its-kind transparent LED display. The technology offers up to 80% transparency allowing windows and building facades to be used as high impact visual display platforms while preserving the view from both within and outside the building.
The advent of this innovative technology has made it possible to bring windows, storefronts and building facades to life with stunning and eye-catchy graphics, videos and animations to create spectacular rich media content that can literally grab the attention from both short and long distances, irrespective of it being night or the daytime.
In short, this transparent advertising material has pushed the boundaries of modern architecture giving the ability to transform glass or windows into a vibrant, eye-catchy and useful medium for advertising, brand awareness, promotions and most importantly client and customer engagement – all keeping the occupants of the building in close contact with the outer world without restricting the views from the inside of the building.
The Birth Place of Transparent LED Display is Architectural Media
When we consider the building as the information carrier, it automatically becomes the architectural media. With the development of LED photoelectric technology, the architectural media has noted great advancements following which it has been widely used in the market bringing unnoticed but obvious advantages in the field of architectural media.
Converting Modern Architecture in to Media-Tecture
While walking down a high street, through a shopping mall or in the middle of a business centre there is one overwhelming constant factor that even the commoners find is, Glass. It extends the most effective way to distinguish and differentiate the modern building by facilitating it with the maximum exposure. Application of the LED transparent displays can transform these in to a truly unique & dynamic dimension by enhancing the façade, window display or storefront without compromising or taking anything away from the building’s structure.
The thought process behind this new media is very provocative keeping in view the modern architecture. According to the industry reports, on an average glass contributes over 65% of the facades and the fronts of any commercial building or retail store facing which a substantial volume of both pedestrian and vehicle traffic pass or walk by each and every day.
Interestingly, these glasses, used as building walls represent a highly lucrative and logical space for advertising and marketing to a huge audience in its close proximity. However, the fact remains the same that this Glass is not being used to interact or communicate with that audience. It’s just unused, empty yet premium space, offering a lot of potentials for marketers to make use of. And the new LED transparent glass panels are the apt to transform these viable spaces into an attention grabbing visual spectacle that stands out from the crowd.
Features:
It is designed to make sure the audiences’ eyes are looking where the advertisers want them to look – at the building, at the office, at the retail store…
High Transparency
The unique design and configuration combined with transparent strip mounted panel modules enable the resultant displays to be up to 80% transparent preserving the view from both within and outside the building.
High Brightness
The good quality advertising glass can deliver up to 6,000 nits (nit is a unit to measure luminance) of brightness, enabling it to display vivid media content in daylight even on the sunniest days giving it a major edge over traditional forms of digital signage which are susceptible to glare and low visibility in daylight.
Lightweight
A compact design process reduces the displays’ weight to 12 kg/sqm. This light-weight design allows achieving large scale displays and building facade installations in locations which would otherwise be unable to support digital displays.
Customised Design
It can be tailored to create any custom size window display that integrates seamlessly into the building’s architecture and unlike other digital display solutions is designed to conform to a building’s structure rather than concealing it.
Multimedia Content
It supports a wide array of media content including video, graphics, animations, and texts and is fully compatible with a variety of commonly used files and format types, allowing it to display high impact visual content for any purpose.
Easy Installation & Maintenance
A choice of three installation options facilitates the transparent LED display to be installed on any window display or building façade. The use of LED strip technology allows for easy maintenance for both small and large scale displays.
Integrated Solution
Each transparent LED display panel can be complimented by integrated software, multiple control options, interactive media player, content creation, network management capabilities and can be integrated with existing display media and software.
The Market Potentials
The transparent LED screen has opened up new realms and has wide market prospect, especially in the field of architectural media keeping in view the modern architectural setups wherein glass is creeping in faster than ever before in order to keep a touch with outer environment. The rapidly increasing number of huge and expanded architectures in the form of airports, hotels, commercial buildings, and so on, is nothing but creating premium spaces for outdoor advertisements, on the back of which, the demand for the transparent LED screen is destined to surge. With the outdoor media advertising resources getting traditional and outdated, this transparent LED screen surely has a bright future.