The event will recognise and reward exceptional work in OOH Advertising and Digital Signage from time period between January 2019 to December 2019.
The 10th edition of exchange4media Group’s NEONS OOH Conference & Awards 2020 for Outdoor Advertising & Digital Signage is all set to be held on March 12 & 13, 2020 at Taj Santacruz in Mumbai. It is aimed at seeking a way forward to enable the industry to overcome challenges when it comes to OOH advertising. Established in 2011 to reward excellence in outdoor media, the first nine editions of the event were highly endorsed by the Industry.
This edition will recognise and reward the exceptional work in OOH Advertising and Digital Signage from time period between January 2019 to December 2019. Today’s out of home medium offers new technologies, new formats, and more creative thinking to help advertisers and their agencies take their message further. The industry has embraced innovation in all parts of the business to keep pace with where advertising and the consumer are headed. The OOH industry is introducing new digital technologies and convergence, new lighting and materials, more innovative business practices, and a new audience ratings system.
The broad award categories include ‘Innovation in OOH’, ‘Use of new media in an OOH environment’, ‘Strategic planning and effectiveness in OOH media’, ‘Creative awards’, ‘Synergy’, ‘Excellence awards’ and ‘Popular choice awards’.