Sporting events are a big hit for brand visibility and exposure. Signage has bonus points inside as well as outside the stadium or arena. Advertisers have the utmost opportunity to attract maximum attention at a time. There is plenty of room for endorsements from pre-booking till half-time, at the concession/ticket counter, stadium walls, food courts, and many other spots throughout the venue. Endorsements are played on huge LCD, LED, and Plasma screens.
Painted logos on the ground is one of the traditional forms of advertising in sports events. Brands often add their logo or taglines painted in the field. Due to the large area that games cover, ads here gain a lot of attention. Sports costumes and Stumps, Cricket bats, cheering materials are all areas of advertising interest. The famous tyre manufacturing company, MRF has been displaying its brand image on cricket bats for years. Similarly, brands like Pepsi, Reliance, HSBC Bank, etc are often noticed on various sports materials.
Paytm, Vivo, Reliance, Pepsi, etc have highlighted their brand names and logos on the cricket stumps in the most creative forms. The Indian Premier League has become a home to these brands. With digital effect, it also illuminates during the night giving a more effective look. In 2016, the 36th match of Vivo Indian Premier League (IPL) at Bindra Stadium, Mohali had ViVo branding on all the stumps. It gave the brand color to the stump and enhanced its name spreading brand awareness.
Earlier we have witnessed commercial breaks in between the matches but these days, the players have become an advertising platform. Before entering the ground there are close angle shots displayed on the LED screens endorsing the jersey with brands on the chest, shoulders, and sides of the helmet. In case the camera or screen shows the back of the players, there are 2 to 3 more brands. Players are more of a platform than any other materials in and out of the sporting events.
For rotating ads in sports stadiums, changeable message advertising is one of the leading requirements, considering the format of such venues. A plasma screen that rotates is placed at audience traffic points to cover the entire stadium. Though such options include enormous pricing, it does not have much maintenance other than implementation.
Advertising companies provide a wide range of facilities that include sales support, content creation, and system management. Get in touch with the right company to showcase your brand or enhance your marketing strategies at huge sports spaces.
