The regional hot-spot of the north Indian signage market, where nestled almost everyone offering something or the other for signage, showing great potential despite demonetisation.
A few steps down the R K Ashram Marg Metro Station, there begins a wholesale market that offers nothing but signage – be it about components or finished products. It is actually the Chuna Mandi of Paharganj area in New Delhi, which is more of a distinguished hub, swelled with a host of printers, cutters, fabricators, media dealers and ink sellers of all quality and in any quantity. Each lane has something or the other for its customers stepping in with their specific needs regarding signage/ related components/raw materials.
There’s no denial from the fact that deepening economic downturn, due to demonetisation, has equally affected the Indian signage market. However, talking at length about the potential that the market has for them, the players (traders/manufacturers/suppliers) in Paharganj looked progressive in their respective verticals. To find out the reality at the ground zero, Sign & POP World, visited the market 4-5 times on intermittent basis in a two-week duration, strolled inside-out the market, tried meeting many but could manage to hang up with only a few as the trading activities were seemingly on full swing and we didn’t want to cut short their business hours.
Of those, from whom we somehow stole some precious moments, were actually busy dealing with their clients and making them understand the changing traits of LEDs that have transformed the way illuminated/glow signs are looked at. Besides, we also met those sitting with the base materials i.e. plastic, flex, acrylic and vinyl traders to know their version of the impact of demonetisation on their businesses and, of course, about the trends prevalent in the market. We are thankful for their contribution in adding to our knowledge about what they offer and how the market is responding to their offerings amidst the ongoing financial crunch. Here’s what they shared…
Satyam Techno
A name known for its imported as well as indigenous quality arrays of LED modules and 3D letters, Satyam Techno’s Abhijeet Bose looks very enthusiastic about the world of signage based on LEDs. He sees a secure future with emerging markets potential in store for LED signage as India is yet to take on this segment seriously. Right from the flexible & rigid LED strips, video walls, LED moving signs, LED modules, LED display signs, edge-lite (e-lite) LED/poster frames and a complete range of advertisement products like scrolling displays, banner stands, canopies, tri-visions, etc., Satyam has everything of anything related to LED signs in its bouquet. “We are known for our quality products and cost-effectiveness, and we stand by it,” said Bose while speaking to Sign & POP World.
Since the company is majorly a supplier of components to sign makers, it doesn’t often assemble the LED signage. “But for some customers, looking for ready items, we do have the provision of offering solutions,” said Bose while giving a hint for current market trends. “The market is gearing up for LED signage and we look forward to a rather brighter sign for our LED modules and LED-based signage. I agree that the market is not responsive as per our expectation due to demonetisation as retail business is badly hit because of its dependency on cash. Also, the old payment which is due has got stuck in the absence of ready cash. However, the demand from corporate is on and we are busy making the orders ready for our bulk purchasers,” he explained.
Satyam Techno offers LED modules that are made with high-technology Taiwanese chips featuring anti-static design to produce high brightness, low-power consumption, extremely minimised heat radiation and wide beam angle. With two years warranty, these modules are compatible for a range of applications including channel letters, advertisement boards, decorations, lighting and the like. Over the years, the company’s clientele has quite a few big names including BSNL, Mumbai Airport, DLF, Indian Railways, Vivo, Oppo, Samsung, Radisson, Apollo Hospitals (Kolkata), Maharaja Agrasen Hospital (New Delhi), etc. to reckon with. “Our LED modules owing to its unmatched quality and cost-effectiveness have been approved from these corporates to be used in their respective signage projects,” asserted Bose.
“We do offer LED strips that are assured for quality,” said Bose adding that these strips find its place in versatile applications, such as channel letters, signage or advertisement billboards, cove lighting, in-shop signs, edge-lit acrylic panel lighting, etc. Besides, the strips are also apt for architectural lighting for window, archway, canopy, corridor, directional luminary, display cabinet lighting, backlit of complex contours, slim boxes or edge lighting for signage. “Our SMD LED flexible and rigid strips are designed to be both waterproof and non-waterproof,” informed Bose adding that the company keeps bringing in innovations every now & then. “Latest is LCD base scrolling digital display for airports, hospitals, malls etc. Also, we have recently introduced zig-zag strip for solid letters.”
These apart, Satyam Techno’s LED moving and multi-zone display systems offer to combine movement, light, graphics and messages to cater to the specific needs of service industry, information centres, government departments, hospitals, sports stadiums, railway stations, airports, shopping malls and retail outlets. “We do provide display boards in various languages to focus on region-specific target audience,” added Bose indicating that the lenticular signage is added recently in the portfolio. E-Lite boards are embedded with Rigid LED strips that are widely accepted in the current market for interior or indoor usage. The boards are offered in sizes upto 8×4 ft. “For the first time in the Indian Signage market, we are introducing nanotechnology-based premium brand power supply in three segments – rain-proof, waterproof and non-waterproof,” he updated.
On the market side, Satyam Techno boasts of its increasing presence corresponding to its demand in Punjab, Madhya Pradesh, Tamil Nadu, Orissa, Bengal, Goa, Maharashtra and North East especially Assam. Besides, it also marks its presence in a couple of overseas markets – Nepal & Bhutan. And to serve these markets, the company has two factories located at Patparganj (for moving displays and others) and Paharganj (for E-Lite and letters). “We do offer video walls measuring up to 10x20ft, which is gaining remarkable attention,” said Bose indicating that the company aims to bring the LED signage segment of India to a new high.
City Advertising
Incepted in the year 2005, City Advertising has emerged as a prominent name in manufacturing, supplying and distributing high quality, cost-effective and customised solutions catering to all kinds of signage solutions. The company specialises in offering signage and advertising solution which includes manufacturing of product as well as printing services like glow sign/neon sign boards, solvent/digital printing, vinyl printing and ultra slim light boards. Of late, the company introduced a one-of-its kind range of Next Generation LED Signage (NGLS)Ultra Slim signage that includes slim sign, edge lit sign, acrylic slim sign, acrylic sandwich LED frame, LED slim sign, Aluminium frame slim sign, Aluminium clip slim sign, etc. – all at the most competitive prices.
“With thickness ranging from 15-50mm, our ultra slim products feature high purity optical acrylic sheet, high-tech laser-dotting tech, high luminosity LEDs with luminous uniformity up to over 90%and higher operating and conversion rate of light power,” asserted Nitin Srivastava, the company’s Managing Worker. He added that these energy-saving displays features even luminosity across the surface, durable, fashionable, facilitate easy installment, need no maintenance, and never get yellowed.“We exploit the resources to the fullest, which also significantly reduces the manufacturing time. Besides, the finished range of products is stringently inspected by our quality controllers on various parameters.”
The company’s multifaceted infrastructure spread across 5000 sq. ft. and comprises a manufacturing facility with an installed capacity of 5000 units. The facility is well-equipped with advanced machines such as digital flex machine, neon sign plant, still & bronze letters plant and digital indoor printer. These machines are manned by experienced technicians, while the facility is managed by a team of diligent professionals. “Understanding the significance of time in our field, we are committed to deliver our consignment in time to our clients. This is why we maintain a lead time of two days in our delivery process,” asserted Srivastava.
Divulging on the latest trait, he informed that City Advertising has the best range of acrylic 3D letters, acrylic 3D letters with LED light, acrylic 3D letters with back ACP and acrylic letters with module lights. “We offer a wide range of Acrylic 3D Letter with LED Light. It is designed and manufactured by our skilled professionals using best quality of Acrylic and latest technology. Owing to its three dimensional feature, the 3D letters are clearly visible. Custom Acrylic 3D Letters with back ACP help create an upscale impression and are a powerful way of expressing the company’s brand image through sophisticated signage. These signs give business the exposure that is needed to succeed.”
According to Srivastava, with a long industry standing, the company has developed the expertise in offering qualitative printing and designing solutions to its valuable customers as per their requirements. “Over the years, we received many accolades and the testimony of the fact is the list of clientele that consists of eminent names from both government and corporate world and includes Amrapali Group, Gardenia Group, AEZ, Pantaloons India Pvt. Ltd., Big Bazaar, Biba Apparels Pvt. Ltd., Bank of India, Bank of Maharashtra, Titan, Philips, Havells, Exide and Spice,” he shared adding that the company also offers products such as Lit Signage, which are procured from reliable manufacturers/suppliers based in overseas markets, especially China.
Arihant Uniglobe Pvt. Ltd.
Founded in 1994 in Surat, Gujarat, Arihant Uniglobe Pvt. Ltd. started off with Acrylic sheet, Flex banner, PVC foam sheets, ACP sheets and all types of industrial signage products. It was in 2010 that the company diversified to add LED products in its portfolio to offer LED module, LED power supply & RGB controller. During its development and expansion phase, the company got many recognitions and received numerous honours as it has been involved in various high-profile events throughout the country. The company expanded its presence across India by opening branches in Mumbai, Bangalore, New Delhi, Chennai, Pune, Surat, keeping Ahmedabad – the head office. As far as overseas market is concerned, the company does mark its presence in US through its branch in New Jersey.
“We are among the reputed organisations, highly engaged in offering an optimum quality range of LED display boards, which are widely acknowledged by our clients for their seamless finish and elegant look. These display boards are precisely designed using the qualitative grade basic material and modern techniques. Apart from this, each module that we use are good enough to illuminate one square feet. All these modules are specially developed, which are approved by quite a few corporate and MNCs for being used in their promotional projects. We do provide customized solutions as per the demands of our precious clients,” said Umesh Mali, Arihant’s Admin for Delhi NCR.
Arihant LED prides itself in its high-quality, affordable and energy-efficient products. “As we are based in the heart of the Silicon Valley, we find it imperative that we promote and provide eco-friendly and cost-efficient products to our clients. We have a wide range of clients, including private large corporations which have approved our LED products for use in their signage,” asserted Arihant’s CEO, Lalit Kumar Jain adding that some of the most famous sourcing partners for Arihant are Korean Technology Giant GOQ LED, Sunsign LED, Rishang LED, Uni LED, and UNION Elecom.
The company is well-appreciated for its gamut of products, all branded, including Samsung LED Modules, High-Luminous LED Modules, Multi-Colour Digital Modules, High-quality IP68 Power Supply (SMPS), Open LED and Total Salutation of LED Signage. The current market of LED signage is quite competitive and challenging, and therefore, the company has segregated its products under premium, standard and economy range to compete with all the options available targeting different segments. “Our GOQ Samsung and Sunsign LED are of high-quality and come under premium range, while Rishang LED constitutes our standard range and Uni LED represents the economy range,” explained Jain.
Dinesh Plastic Works
Known for it being a one-stop signage solution-provider, Dinesh Plastic Works (DPW) is quite strategically located in Chuna Mandi – the north Indian signage solutions hub. Established in 90s, the company has come across a long way walking through the ups and downs to grab the position that it attains today. Over the years, Dinesh Plastic has become the synonym for signage solutions, the stretch of which is not limited to its domestic periphery but has got its name inscribed in the overseas markets too. The company has emerged as the internationally acclaimed manufacturer of the complete range of indoor and outdoor signage works. With in-house printing and router cutting facilities, DPW is also known for its impressive fabrication work and total display items.
Keeping in view all the above mentioned traits, this isn’t look overstatement when DPW’s Proprietor, Dinesh Sharma claims, “We are the one, leading by example.”And why not! At time when many are dubious about fabric as a signage media and hence, are conscious to include the same in their repertoire, DPW has already started trading in it by convincing quite a few of its customers about fabric’s natural attributes and its secure future. “We want to move in tandem with the international trends. This is what makes us introduce in India, without delay, what is trending in the global market. For instance, we already have started supplying fabric bound products like in-shop display systems especially for indoor use to out esteemed customers,” asserted Sharma adding that with 10% in the pie, it will take a couple of more years for fabric to grab visible market share as the education and promotion on this front is yet to take the needed momentum.
What made him to remain updated is his unending curiosity on what may come in the very next step in the world of signage. “We keep travelling across the overseas markets to remain up to date upon what has touched the turf now and what is there in the pipeline which is about to hit the market,” stated Sharma sharing a recent incident wherein he was upset over missing the much hyped signage exhibition – SGI Dubai 2017 that too in the very beginning of the year. “I couldn’t book the ticket in advance for SGI Dubai for some unavoidable circumstances at home. By the time the matter was resolved, it was too late to opt for. However, I tried booking grabbing a seat to Dubai in the last minute but couldn’t get through as the visa was also due to be retrieved,” he shared.
According to him, for DPW, display works (finished products) have been contributing a considerable portion of its revenue over the past few years. “We foresee a lot of growth and untapped potential in this segment for us,” said Sharma adding that 80% of its total revenue comes from raw materials that it supplies. Further, negating any impact of demonetisation on the trade, he shared that only a meager goes in cash from DPW’s counter as most are registered through bill of quantity and travel through book of accounts. “Since most of the clients are from corporate world and don’t really like to trade in cash but through cheque, we didn’t actually feel the pinch of the ongoing cash crunch in the country.
DPW boasts of its quality which earns it reputation not only in India but also across the national border. “There is increasing demand for our products from neighbouring countries like Sri Lanka and Nepal where we cater to the needs of a few prominent clients,” informed Sharma while he was sharing the company’s charm to its international clients. “We particularly captured our international clients offering the best of total display items. Our premier range of display products is our virtue that enables us to make our presence felt at the international level.”
DPW’s expanded product portfolio majorly comprises plastics, followed by fabric, flex, LED modules, inks and profiles. The company also offers fabrication on a large scale. “Till date, we are sourcing all these products/materials from overseas markets like Korea, Germany, Taiwan, China, etc. with guaranteed quality statement which give us a level of satisfaction and facilitate us in maintaining huge base of our clientele in the signage industry,” said Sharma while maintaining that he is unable to find a local manufacture of quality raw materials that go in signage.
Satyam Plastics
One of the oldest bastions in this wholesale signage market is Satyam Plastics, the establishment of which is rooted to almost three decades. Initiated as a small-scale dealer of acrylic plastic sheets in the late 80s, the company has now become a storehouse for signage materials comprising flex, banner, solvent inks, self-adhesive vinyl, polycarbonate sheets, acrylic sheets, inkjet media, XAAR heads, etc. “Of these, the major contributor is flex that fetches around 70% of our total trade, which is then followed by vinyl, inks, acrylic sheets, etc,” shared Rajiv Kalra adding that the revenue split between corporate & retail is 60:40 and that the company is rated among the best fabrication works providers in Paharganj, New Delhi.
Satyam Plastics always follow the market trends which keep sprouting in times through modern technologies, especially in the international market. Delving on the product portfolio, he said, “Unlike others, our product line is not confined to particular catalogue that is static. It keeps on changing with whatever new entering the global signage market. We recently updated our offerings by adding products such as sunboard, sunpack, eco-solvent media, speciality media, high-end vinyl, PE, etc. Besides these, other notable products being offered from Satyam’s counter are GE excel polycarbonate sheet, aluminium composite panel, mesh banner, block out, floor & fleet graphics, over lamination film and the like.”
Satyam Plastics keeps a close watch on the contemporary development in the international market by attending exhibitions organised across Asia, Europe and America so as to revise and renew the company’s offerings following the global footprints. “When it comes to trends, for next few years, flex would remain one of the frontrunner despite all the environmental concerns. This is because of its availability and ease of use when compared with other media available for the purpose,” said Kalra adding that with a shift from solvent or eco-solvent technology to UV, many quality-conscious customers pushed the demand up for high-quality flex, however the fact remains with what is said cheap media is ruling the roost. “We deal in high-end brands like ‘Star’ and ‘Jindal’, while for mid range, we have ‘Pioneer’ and to serve the average market needs, we have ‘Megarich’ brand in our flex segment.”
Speaking on the rapidly increasing focus on to the eco-friendly media, he opined that fabric though is environment-friendly, but yet to take the lead in Indian signage industry due to the cost involved. “We could see the shift clearly. Recently, I had been in China to visit an exhibition. There, I didn’t find more than five exhibitors representing flex. Although, the manufacturers of fabric printing machines are rapidly increasing their focus on the ever-growing Indian signage market, but the cost is becoming deterrent in the way,” pointed out Kalra adding that till date, 80% of the Indian signage market is asking flex, while rest 20% keeps on changing from time to time. Also, fabric is not suitable for all signage applications. “Fabric, no doubt is being promoted extensively, but till date, I have not seen fabric being used in hoardings.”
The company takes the credit of introducing new products like lightweight and recyclable PE and PP substrates called flexilite to let its Indian customers taste the latest. “We supply across the country, while the north Indian signage market is bringing the most for us,” said Kalra sharing that the demonetisation had put the market and the industry to a standstill for a couple of weeks but the trade is getting back on track with cash started roving. “There is obviously a low side of it as most of the businesses in signage market are highly cash-based. Our business too suffered to an extent of 25% to 30%,” he lamented.
Deepak Acrylic House
The name itself tells what this shop would have been dealing in. Started in the early 2000 as one of the specialised players in Chuna Mandi, Deepak Acrylic House has emerged as a popular stop for raw acrylic as it wholesales full range including acrylic mirror sheets, acrylic high gloss laminates, extruded acrylic sheet and coloured acrylic sheet and supplies these materials to its clients located primarily in the Delhi NCR, Uttar Pradesh, Rajasthan, Madhya Pradesh, Haryana and Punjab.
Set up in 2002, the company has now emerged as a pioneer in dealing with acrylic sheets in the north Indian signage market. Because of it being a flamboyant establishment, the company has been growing with the expansion of product line and extension of clients all over the northern region and then the rest of India. Mentioning what has been witnessed in the acrylic product range over the period of time, Deepak Kumar Yadav of Deepak Acrylic House said, “Acrylic product range has been improved a lot with the introduction of sunpack sheet, sunboard, vinyl and PVC sheets. I’d like to say these products bring a new revolution to the activity of printing on acrylic sheets.”
There are variants of acrylic such as acrylic sheet, plastic sheet, fibre sheet, plastic acrylic sheet, transparent acrylic sheet, hip sheet, coloured acrylic sheet, imported acrylic sheet, acrylic sheet-supreme, frosted acrylic sheet, etc. For these many varieties, we have clients from different spheres of the industry. “Apart from supplying to signage makers within the vicinity of the national capital region, we do have end-customers in our clientele. Besides, acrylic sheet vendors located in parts of the northern and central Indian states are also our customers. Even though my clients include those from far off places, the most regular ones are from the neighbouring states, viz. Haryana, Uttar Pradesh, Punjab and Rajasthan,” informed Yadav.
As long as the core business of the company is concerned, it specifically revolves around the corporate with a considerable portion from retail. “Since, demonetisation was a country-wide programme, keeping away from its impact is inevitable. We did face the stagnancy initially for a couple of weeks but the business started getting back on the track, though slowly, from the third week onward. It will take some more time to do away the anomalies,” he said lamenting that it has actually hit us and the business has gone down by almost 30%, which needs some time for revival.
Sawhney Signage
With more than a decade in the market, Sawhney Signage is now a name to reckon with especially when it comes to signage and display solutions for both – indoor as well as outdoor applications. Catering to its nationwide clientele, the company tries providing innovative solutions in signboards & signage. “We do offer customised solutions to meet specific requirements of our respective clients. For this, we have an efficient team of personnel who are highly experienced and skilled in their respective domains. They advise the clients when it comes to choosing the right kind of promotional solution – be it signage or signboards, to get the maximum exposure so as to help their businesses grow,” said Sunny Sawhney, the company’s Proprietor.
Established in the year 2003, Sawhney Signage started its printing business with the installation of only one machine at its facility. Diversion in the business activities came only when the company replaced 7ft machine with 10ft one to start offering signage stands and fabrication works. Gradually, the business expanded so is the infrastructure. Sawhney’s facility now houses ColorJet, Mutoh, Valuejet and Roland printers to offer all kinds of signage printing solutions. “With a base in north India, we are not catering only to our domestic clients but also to a few overseas buyers who believe in the quality of our products,” asserted Sunny while sharing some insights on the company’s strong and expanded market presence. “This is also because of the creative instinct that keeps driving our design team to churn out ideas which keep our assignments fresh and challenging at every stage.”
According to him, adaptive network-ready indoor digital displays and message centers have revolutionised the way companies communicate with their customers and employees. “In today’s world, quick and effective communication is a must for which selection of the right display using right technology becomes mandatory. For instance, LED scrollers are advantageous for every business, irrespective of the domain, because of its degree of exposure to the public. These scrollers are not just useful in the daytime but also during night to attract consumers,” elaborated Sunny adding that a lot of businesses benefit with LED scrollers especially restaurants, shopping centers, indoor market areas, car companies and other service-oriented companies.
Going forward, the company expanded its capabilities by adding UV flatbed printers in its facility. “This has enabled us to augment our bouquet of offerings simply by enhancing our competencies to cater to a rather large base of the customers. We can now provide customised direct printing on any of the flat surfaces including blockouts, leatherette, steel, sunmica, acrylic, glass, wood, tiles, MDF, ACP, sunboard, sunpack, and UV vinyl to meet the rapidly increasing requirements of our esteemed clients,” said Amit Jain of The Sign Store, a sister concern of Sawhney Signage.
Speaking on various signage solutions that are trendy, Jain said that the company is offering a wide range of options in the form of adjustable backdrop, self glow advertisement boards, walk-signs, etc., which can be customised according to given specifications to cater to the divergent demands of the clients. “Furthermore, we use premium quality vinyl that illuminates in the dark enhancing the readability quotient of printed message on its surfaces. We also undertake designing, printing & vinyl pasting jobs on vehicles like delivery vans, luxury coaches, buses, cars, trucks and trailers. All our products are tested at various stages of production by our quality team. This is to ensure that these products can withstand any extreme climatic condition,” shared Jain.
Rajeev Publicity Co.
Rajeev Publicity Co. started its operations in the late 70s when no printing machine and routers were available and digital printing was seemingly a far-reaching dream. It was the time when most of the processes were possible only by hands. However, with the passage of time, technology kept evolving, passing through numerous phases of improvement, pushing printing industry to turn digital so as to match the pace of development taking place in all other spheres of life. Following the pulse of the gradual technological changes, the company diversified, first to vinyl cutting in 1985, and then to plotter in 1990. However, the year 1998 was considered to be the harbinger of the biggest transition at RPC when it diversified to get engaged in printing and fabrication of signage.
It shows that RPC’s legacy dates back to more than three decades. “It’s actually my father Mr. S P Sharma’s baby, who along with my uncle Mr. B. K. Sharma, Proprietor, Bee Kay Signs build the foundation. Then after, there’s no looking back as we continued enhancing capabilities regularly either by diversifying or shifting focus to the latest in the trait – all in order to meet the increasing and specific demands of the rapidly changing signage industry and our clients,” asserted Sharad Sharma evincing some level of reluctance for the trendy UV technology & fabric by maintaining that the prospect is still not that great and need is to observe the maturity first. According to him, relying on solvent, eco-solvent and digital printing services, today the company is one of the prominent names in the region when it comes to manufacturing and supplying glow signs, banner stands, electronic signboards, display systems, etc. on substrates like Flex/Vinyl/ACP. “The industry has tremendously developed after the introduction of digital printing, which has given a facelift to the Indian signage market,” he said.
Apart from the above mentioned solutions, the company does offer personalised corporate branding for any chain/network of hotels or restaurants like Oyo Rooms. “We take these projects wherein we develop promotional tools as per the specifications provided by the client. What is important there is to maintain the symmetry especially in design and colour in the final output in the form of ACP signage, cash-back logo, and flex signage to maintain the identity of the brand across the region,” explained Sharma adding that RPC has been offering this service since last eight years and that the company till date is associated with more than a few renowned brands including Wrangler and Britannia. “Initially, we started through an agency but later we developed direct connect with the brands and convinced them to become our customers. The market for these personalised branding is picking up.”
Speaking on the change or rather the much-talked shift towards the eco-friendly media as well as printing technology for signage, he opined that the determination required is missing. “The need is there but we still lack local manufacturers when it comes to supplying eco-friendly media to be used in signage. Although, the government is pushing the concept hard but the high price due to non-availability and its dependency on import is coming in the way. If we want to switch over, we should fight price-barrier first to bring it down to a level that can become affordable to both – the solution providers and the clients,” noted Sharma stating that there’s no denial for a switchover. “We would like to break the technological standstill for sure, but for now, we would like to maintain our age-old dynamism in the industry.”
When it comes to clientele, the company’s list ranges from garment manufacturing companies to advertising agencies based in and out of Delhi. Monitoring to add new entries in the list, Sharma said, “For signage companies like us, the burgeoning retail sector is emerging as a very productive one to capture. Today, the market is expanding at a rapid pace in turn opening up opportunities especially for retailers. We are already there following our strategic plans so as to tap the opportunities lying out there. Thanks to the new era of digital printing technology because of which the quantum of printing jobs in the signage segment has increased manifold over the last decade.”
Jyoti Enterprises
Jyoti Enterprises is ranked amongst the foremost firms, engaged in designing, developing, manufacturing and supplying a wide range of signage, flanges and canopies – all for promotional purposes as the outdoor advertising options. The exquisite range of products/solutions that the company offers include flex signboards, plastic blow-moulding boxes, ACP signboards, rolling banner stands (flex & digital printing), X-banner stands, translite signboards, sunboard flanges and display signage. Besides these, to its varied base of clientele, the company also offers complete printing solutions that include solvent flex printing (lit & non-lit), eco-solvent printing, digital inkjet printing, screen-printing, vinyl printing both – back- & front-lit, digital translite printing, reflective printing, bus shelters, hoardings, frosted film printing and one-way vision.
“We have a team with the ability to transform the imagination and ideas of our clients in to workable and tangible reality with its perception and perfection. Our expert designers suggest the right choice of signage, which complements both – the decor and the budget of our clients,” said Pravesh Sharma, the Proprietor of Jyoti Enterprises. According to him, the signage and flanges from Jyoti Enterprises are exclusively designed and developed by experienced professionals utilising first grade raw materials to speak quality due to which these are highly applauded and demanded. “Advertising must reflect best qualities of every client’s organisation, product as well as personality. It also must speak of each client’s target audience directly and clearly, with imagination and style so as to attract and hold attention,” asserted Sharma.
He is confident that these solutions from JE work well in the current advertising scenario where it’s all about how clients find out what people are really thinking, by listening carefully till you hear them. “We always listen to our customers and to the needs of their customers. Our services are based on our expertise in the handling of services for digital printing and solvent printing so as to meet the complete advertising requirements of the customers. No wonder, our integrated advertising solutions are designed to inform, involve, motivate and sell. Further, our team of experienced industry professionals also helps in creating the belief of the product among the target audience,” said Sharma.
Boasting of the company’s infrastructure, Sharma assures full satisfaction as regards to the quality service and deal. “All the solutions that we offer are designed using latest solvent printer, digital printing, eco-solvent printing and key well-screen printing facilities so as to provide in them flawless finish standards. We do have printing service backup of equipment like high-resolution scanners, digital-editing equipment, Roland vinyl cutting machines, high speed Mutoh-87, etc, to stand by our claims,” said Sharma adding that with all these, the company has helped numerous corporate entities to create, develop and nurture their respective brands irrespective of industries and segments.
Denying any impact of demonetisation on the trade, Shrama shared, “Since most of the businesses come from corporates, we hardly feel the ongoing cash crunch on our trade.” On the market side, the company vaunts on its increasing presence corresponding to its demand from across the length and breadth of the nation. Being a glitzy establishment, keeping in view the products/supplies, Jyoti Enterprises has been growing with the expansion of its product line leading to the extension of the list of clientele covering across the length and breadth of the nation – right from Jammu to Chennai and Ahmedabad to Kolkata. “This could all be possible because the products that we offer are the best solutions when it comes to advertising and marketing of a brand and making of the company’s corporate image,” he asserted.