Category: OOH campaign
4 Important Attributes Which Will Help Billboards Turn More Engaging!
OOH billboards have been around for a very long time. However, in the current digital age, it is imperative that important measures are undertaken to make them more effective when it comes to advertis
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Green Printing Made Easier by Walki Group
Out-of-Home is an important medium for brands to make consumers aware of their product. Also, for years heavyweight PVC-based billboards and banners are being used for the same. It is a known fact tha
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Four Reasons Why Airport Advertising Works!
The airport has an environment like no other, it is a place where people are alert, excited, receptive, and where advertising is a part of the journey. OOH advertising needs to be positioned at the ri
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Three Reasons Why Web Series are Using Billboards as a Marketing Tool!
Outdoor is one of the oldest advertising medium as well as the most effective one. The roads of metro cities such as Delhi, Mumbai & Bengaluru are lined up with various OOH billboards advertising
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Three Future Trends in DOOH Which Will Revolutionise Advertising
Digital out-of-home (DOOH) has evolved over time. The invention of new technologies as well as progression of the existing one has transformed out-of-home advertising. Scroll down to learn about the f
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Mini Starts a New OOH Campaign Which Taps Contextual Data Insights for an Effective Creative
Mini Australia launched a latest digital OOH campaign utilizing a combination of geographic and contextual data sets in order to deliver a more dynamically targeted content to consumers.
The latest ca
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