4 Important Attributes Which Will Help Billboards Turn More Engaging!

OOH billboards have been around for a very long time. However, in the current digital age, it is imperative that important measures are undertaken to make them more effective when it comes to advertis

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Interactive OOH Campaign With ‘Shattering Glass’ Rolled Out by Ben & Jerry’s

Ben & Jerry’s, is the world-famous American company that manufactures ice cream, frozen yogurt, and sorbet. The company was founded in 1978 in Burlington, Vermont, and sold to Anglo-Dutch co

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How Netflix India is Using OOH to Instigate Viewership for their New Series

Netflix India which has turned into a popular online streaming platform is set to launch its first original series in the country. The series named Sacred Games is based on Vikram Chandra’s novel an

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How a PUG is creating a buzz as OOH campaign

Three Mobile were vying to create and generate a unique and engaging OOH campaign surrounding their latest ‘Puggerfly’ character. Working with Limited Space, Three installed a giant 3D model of th

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How Absolut Collaborated With JCDecaux for Global Interactive Selfie Campaign in Airports

Airports are one of the most visited destinations. Therefore, it is imperative that this medium is used for advertising brands. Taking a cue, Absolut launched ‘Global Selfie’ campaign to celebrate

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5 Unique examples of guerrilla marketing done by brands

By implementing guerrilla marketing, you don’t need a big budget to attract the same number of customers within the same period of time. Basically, guerrilla marketing means working behind the camer

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