Case Study Category: National
Inventive Use of Pop Culture by Zomato As An Outdoor Campaign
Beating the competition not only requires hard work but also being innovative in marketing. The latest outdoor campaign by Zomato which is heavily inspired by pop culture is certainly an example of th
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Kansai Nerolac Starts An Appealing OOH Campaign ‘#ASHADEBETTER’ At The Chhatrapati Shivaji International Airport, Terminal1
Every company needs to be unconventional and creative when it comes to promoting their brand. Kansai Nerolac Paints Ltd (KNPL) started an on-ground campaign at the Terminal 1 of the Chatrapati Shivaji
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Ignis Ignites a Drive Challenge to Advertise Itself
The newer your campaign the greater publicity it will draw. Ignis, Nexa, totally believes in following that. Keeping with the unconventional trait of advertising, recently they came up with ‘Igni
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Launch of Cadbury’s Maha Pack Done in an Innovative Way
The new advertising campaign for promoting the launch of Cadbury’s Dairy Milk ‘Maha Pack‘, was done through a huge outdoor campaign. It was done across 15 cities in India targeting male and f
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A Noteworthy Campaign for Swachh-Bharat
This remarkable campaign for Swachh Bharat Misiion in Jodhpur is by far one of the most buzz worthy one. Since Prime Minister Narendra Modi has started the Swachh Bharat Mission, individuals irre
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Delhi Commuters at Bus-shelters Experience Going Live on Big FM!
Delhi commuters waiting at JCDecaux bus stands at various locations were given a chance to experience being live on air with their favourite RJs as well as dedicate a song to their loved ones. Thi
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