The OOH major enters mall-advertising in India, bags exclusive rights for ‘The Collection, UB City’ in Bengaluru
JCDecaux, the Outdoor Advertising major has now entered the mall-advertising segment in India with exclusive rights for advertising at The Collection, UB City in Bengaluru, one of the country’s top 3 luxury malls – located in the heart of city. With a monthly footfall of 1.5lacs, it has become the top destination for the world’s finest brands such as Rolex, Louis Vuitton, Burberry, Jimmy Choo and Emporio Armani, among others.
The Collection, UB City houses the right mix of highly sophisticated digital and static media by JCDecaux, emphasizing on the ‘Less-is-More’ concept to ensure the best visibility to the advertisers, and brand recall amongst shoppers. The uncluttered environment offers greater engagement opportunities for the brands and quality communication aids in brand building.
The state-of-art installations by JCDecaux are inspired by luxury, and cater to the HNI segment. Samsung, Jaguar, Amazon Prime, Huawei, Epson, Dell, Fogg Gold and Nolte are amongst the premier brands to flag off advertising at The Collection, UB City. The brands leverage a higher dwell time on the high-quality media and hence the communication is more impactful.
Commenting on this association, Ms. Uzma Irfan – Director, Prestige Group said, “JCDecaux’s sophisticated content and widespread reach makes them a perfect fit for the cosmopolitan population in Bengaluru. I look forward to a long and positive association with them.”
“We are very excited with the advertising rights for The Collection, UB City in a highly cosmopolitan and developing city like Bengaluru where targeted and clutter-free communication is a must. The JCDecaux Media located at strategic locations is adding to the outlook of the mall, besides being an ideal advertising medium for the luxury segment. We look forward to a fruitful association with UB City,” says Olivier Heroguelle, MD, JCDecaux India.
After holding the exclusive advertising rights for Bengaluru Airport, Chennai Metro Trains and AEL Delhi along with owning over 3000 Citylights in Delhi and 300 in Mumbai, The Collection, UB City is yet another grand addition to the company’s portfolio in India. JCDecaux also possesses exclusive advertising rights for 2073 malls in 29 countries in America, Europe, Middle East & Asia.
About JCDecaux India
JCDecaux India is a leading out-of-home player in the market since it was established in 2006. It is continuously committed to delivering the best & most advanced media solutions in Delhi (Street Furniture & Airport Express Line), Mumbai (Street Furniture), Chennai (Metro) & Bengaluru (Airport) to meet with the various customized needs of its clients. Its continuously expanding portfolio consists of Airport, Airport Express Metro, Street Furniture, Bus Shelters, & Pole Mounted MUPIs making it the most diversified Out-of-Home network in India.
