Demonstrating the latest tools and technologies in indoor, outdoor and signage advertising, the 48th edition of Media Expo was concluded at Bombay Exhibition Centre, Mumbai. With the presence of 125 exhibitors on the show floors including brands from Germany, Italy and the UK, buyers and visitors converged at Media Expo Mumbai to explore a vast variety of advertising tools and latest technologies from leading brands. Highlighting business and technological growth in Indoor and OOH advertising, Media Expo Mumbai 2022 attracted huge footfalls from the signage, advertising and creative field.
The recently concluded Media Expo Mumbai brought the entire value chain of the signage and advertising sector under one roof. As the industry had suffered some setbacks owing to the two years of the pandemic, an exhibition such as Media Expo Mumbai was the need of the hour to rejuvenate the industry with the latest technologies and technical know-how. The overwhelming response with huge footfalls was the demonstration of the power of Indian signage and advertising sector who offer effective branding solutions to organisations and businesses.
Organised by Messe Frankfurt India, the trade fair was inaugurated by India’s renowned creative leader and Ad guru, KV Sridhar aka Pops, Ad Guru and Global Chief Creative Officer, Nihilent – HyperCollective, in the presence of chief dignitaries from the Federation of Airport Media Owners (FAMO) and Maharashtra Mundran Parishad (MMP).
Other dignitaries and legendary figures from the advertising and media sector, who were present at the inauguration include: Rohit Chopra, Chief Operating Officer, Times Innovative Media Ltd; Nilesh Taunk, General Manager – Airport Assets, Khushi Ambient Media Solutions; Balasaheb Ambekar is the president of Maharashtra Mundran Parishad (MMP); Rajjat Kharbanda, Research Director, 6W Research; Winston Pereira, General Manager, Messe Frankfurt Trade Fairs India Pvt Ltd, etc.
Surmising on the burgeoning impact of digital signage and the interplay between traditional and digital advertising, Sridhar aka Pops, said: “As more and more people are seeking travel experiences, the opportunity for interaction through digital signage is going to be enormous. Interaction and personalization are key technologies and intelligent data and augmented reality will be crucial in the coming period. However, even with the boom of digital, the visceral and tactile feeling that traditional ad mediums create will never be lost they will come to work closer with digital. And, Media Expo Mumbai certainly serves as a much-need meeting point for the industry to interact and discover new advertising tools.”
Commenting on the renaissance of AOOH, Rohit Chopra said: “The opportunity and potential in AOOH are enormous. It is high time for businesses to tap into the exposure created by this burgeoning segment to make a successful campaign and Media Expo presents an ideal meeting point connecting innovators and implementers to take this forward. ”
An exclusive whitepaper on ‘Indian Digital Signage Industry 2022 – 2028’ was unveiled by 6W Research. The paper provides insightful analysis and forecasts of future trends. According to the report, India’s digital signage market is in the growing stage of the industry life cycle as there is a robust demand for the organised retail sector attributed to surging urbanisation and rising household income. India’s digital signage market is expected to register a CAGR of 15.4% during 2022-28. The remarkable growth in the entertainment industry in the past few years is also a factor that would accelerate the digital signage market in India.
As reported earlier, the Brihanmumbai Municipal Corporation’s (BMC) recent move to make regional language mandatory on shop signboards is another initiative that has created an incredible opportunity for signage solution providers. Shop owners and retailers visiting Media Expo Mumbai 2022 had an opportunity to explore innovative and cost-effective signage solutions.
The Media Expo Mumbai had the support of top industry associations such as the Federation of Airport Media Owners (FAMO), Maharashtra Mundran Parishad (MMP), Delhi Printers Association (DPA), The Bombay Master Printers Association (BMPA) and Mumbai Mudrak Sangh (MMS).
Bringing attention to the needs of the AOOH sector, the strong support extended by FAMO in this new edition allowed airport media owners to explore new digital signage technologies from brands like Colorjet, Cosign, CubeLED, D-Kit Media, Epson India, Gildo Profilati SRH, HP India Sales, Mehta Cad Cam, Britronics, Metamark UK Limited, Mysign, A.T. Inks, Signage Animator, Newtech Video Systems, Orafol India, Unique Ads Media, Mimaki, Epson, Negi Sign, CDI, Mistry Sign, Newtech Video Systems, Sharp Sign, Sign India, Sign Junction, SuperUs and Vishwanjali Technology, etc showcased their latest technological innovations. There were some PSPs as well who showcased their innovations in signage printing. As per the current trends in the market, digital sigange was also in the forefront.
